The first step to creating a successful campaign is to understand who your audience is.
Calls to Action, also called CTAs, can make or break your website’s conversions. Different factors like placement, size, and color of CTA buttons all play a role in how successful they are.
Slow sites dramatically reduce purchase intent. Simply put, faster is better than slower. Even with big brands like Amazon and Walmart, people are not willing
After scouring the internet for an answer to my question “what shipping method leads to most sales?” the conclusion was widely unanimous: offer free shipping
70% of millennials prefer to shop online and spend 6 hours per week doing so. They also prefer using text messages over emails to communicate
It can be very tempting to only provide an email or contact form for visitors to reach you if they have questions. However, in this day
According to Baynard Institute, the average shopping cart abandonment rate for e-commerce stores hovers around 68.63% (as at January 2016). This means that 7 out
You probably already know this, but yes they do. Their impact is actually quite extreme. So do you have a video on every product page?
Baymard Institute recommends to place the main product categories directly in the main menu. This means that the level 1 navigation in the header menu
As part of the extensive research I do to inform my detailed ecommerce UX Audits, I found these stats about product reviews. So instead of
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