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This month, the 48th edition of MTL+Ecommerce was held at L’Oréal Canada office in Montreal. For this occasion, we learn a bit more about how
Are you sitting on a goldmine without realizing it with a non-optimized website?
Are you doing the right efforts so that your website’s visitors take the actions you want them to?
I’ve had a lot of exciting discussions about those topics with Raphaël since meeting him a year ago at MTL+ECOMMERCE (to which he comes every time!). Raphaël is a CRO (conversion rate optimization) expert and runs Splitbase, a company that offers conversion optimization services for luxury ecommerce.
From his start as a magician when he was 11 years old to becoming a cryptocurrencies expert and then going into CRO, Raphaël is an overall very interesting person. He’s a really great speaker and communicator (Tedx, MTL+ECOMMERCE, Inside Bitcoins), was named one of Canada’s 10 future Dragons by Shark Tank billionaire Kevin O’Leary, and counts the famous Dan Martell as his mentor.
In his awesome interview, Raphaël shares his tips on CRO, entrepreneurship, content promotion and much more!
This interview first appeared on AmbroiseDebret.com Vin Clancy (formerly Vincent Dignan) is one of those people who simply stand out from the pack. But
Every marketer knows that content is king. And nowadays, influencers are those who could boost up your ROI like no one else thanks to the
Ever dreamt of going viral with an E-commerce idea?
That’s what Alexandre Vanier did with Poches & Fils (P&F). They started selling pocket T-shirts and went viral several times (going on Dragon’s Den as well as with exclusive videos), selling in the millions in the process. They’re Montreal-based but taking on the world, pocket by pocket!
I invited Alexandre to speak at MTL+ECOMMERCE #33 in November 2016, and it was a great talk. He shared actionable growth hacking tips with great humor to a crowd of 100+ E-commerce aficionados.
Black Friday is probably the biggest opportunity of the year for all selling products companies, especially online companies. In 2016, Black Friday generated nearly 3.34
A lot of companies refrain to evaluate their products on users before launching them; it’s either too expensive or it takes too much time. However
Christian Guy, Vice president of Marketing & Growth at Cakemail, Charles Brun, Director and Enterprise Sales Leader at Dynamic Leader and Noah Goldberg, E-commerce Director
Audrey Forget, Digital Content Marketing Specialist and manager at Valtech, and Jeffrey Talajic, Vice President of Sales and Marketing at Live Out There , were
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