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Pinterest for ecommerce: New Ways to Shop
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Pinterest for eCommerce: The social media platform introduces Idea Pins globally and launches new creator discovery features. This new access and capability will empower anyone with a business account to create inspiring content and better interact with their audiences, building more engaged communities directly on Pinterest.
Pinterest for eCommerce: What is new?
Pinterest introduces new tools that will allow creators to make money from their content! Pinterest offers a way for creators to produce content that combines music, video and other interactive elements.
How to Sell on Pinterest (with or without a website)?
Creators will be able to integrate their affiliate programs for Rakuten and ShopStyle.
Now, creators will be able to tag products in their Idea Pins to make their content “shoppable.” They’ll also now be able to earn commissions through affiliate links and partner with brands on sponsored content, much like on other social platforms Instagram, YouTube and TikTok.
The new Idea Pins product tagging tool will roll out to all business accounts in the U.S. and U.K. Access will continue over the coming months to international creators.
New Ways To Shop On Pinterest
Shop from search:
When users come to Pinterest to search for ideas like “summer outfits”, they’ll find a shop tab with 100% shoppable results. Users can also shop by price and brand to find the right products for their style and price point.
Shop with lens:Shopping with Lens connects real-world, offline inspiration to online ideas that can be shopped on Pinterest, powered by visual search. When Pinners see something that inspires them out in the real world, they can take a picture using the Pinterest camera and run a visual search for similar in-stock home decor and fashion products.
Shopping List (New) :This new shopping feature will allow Pinners to easily access all the product Pins that they have saved on Pinterest in one place and find key information such as price, reviews and shipping in an even grid to compare products and make purchase decisions. Pinners will also be informed of any price update on these products thanks to price drop notifications. (Only available in the US & UK, coming soon to Australia, Canada, France and Germany).
SOURCE: PINTEREST NEWSROOM