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Hootsuite acquires heyday

Hootsuite acquires AI leader Heyday for $60M

Hootsuite today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalized customer experiences through 1:1 messaging conversations. Hootsuite, a pioneer in the social media management category will now allow brands to fully leverage conversational AI to create a better customer experience with this acquisition.

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