Best Times to Post on TikTok for maximum ROI [2024]

Best time to post on Tik Tok has recently changed for 2024. You may be wondering: what’s the best time to post on tiktok in 2024? Indeed, there are now 3 new best times that you need to make sure that you’re posting at to maximize impressions, reach and ROI of your digital campaigns. 

When’s the Best time to post on tiktok?

Keep in mind that you shouldn’t be posting when your followers are online because this can lead to you losing followers and views. Data and Business Intelligence experts recommend  Best times to post on Tik Tok: three-time slots to maximize reach of digital campaigns and engage with your target audience.

The first time slot is during morning hours: 9AM-11AM.

People are normally at work and this would be one of the perfect slot to post.

So if you are a digital marketing manager or a Content Strategist, make sure that you pay attention to the Time zone when you are posting your video.

Spy on your competitors to maximize social growth

Countik is an effective tool to spy on the competition and unveil the times that they posted their most engaging posts and videos on Tiktok. This is the best way to see when your targeted audience is online and make sure you don’t post at these times so you don’t lose any followers and reach of your content. You can easily predict when your audience is going to be offline.

Countik also enables you to see the hashtags that you competitors use to  reach their ideal audience or ICP (ideal client profile).

Best time Post on tiktok 2024:  Morning or Early afternoon hours ?

Morning hours from 9AM-11AM and early afternoon hours are the optimal times to post on Tiktok and maximize reach and views.

“ Creators just went from struggling to grow to engaging their target audience in a day. They did not only changed the times they were posting on Tiktok but also because they changed the content they were posting on Tiktok”

Samantha Zabell, Director of Content Strategy at Duolingo

Best times to post on tiktok 2023 were another game. However, in 2024, The  70-3% rule will help you land on the for you page and grow  social media accounts.

The 70-3 rule is simple: you need to get  70% of your audience to still watch your video after the first  3 seconds. If you aren’t paying attention to the 70-3 rule,  your TikTok video is going to get marked as not eligible for the for you page. In other words, this mistake might destroy the amount of reach that you should be getting from your post.

This is important to focus on this 3 seconds to enhance engagement from your audience and make sure they are going to watch your video over 3 seconds.

1. Make sure you have a voice over to engage your audience
2. Your video needs some type of immediate actions
3. You need to have a hook: a text on the screen that prevent them to scroll to the next video

 Everything is about capturing the audience attention and get people in the story.

“The best creators know how to create viral videos. In the beginning of their post, they did an impressive job to engage their target audience. That’s why they were able to land on the for you page and got millions of views.” 

Justin D’Apolito, Director, Social Content Lead at NBA

Content Strategy 2024: Tik Tok Videos or Carousels?

Since January 2024,  creators that are growing the fastest on Tik Tok are taking advantage of is a Rule and this is totally different than the 70-3% rule.

This new rule states is 70% of your posts should be videos and 30% of your post should be carousels.

Indeed, Tik Tok is pushing carousels and this is a great opportunity to take advantage of the Tiktok algorithm and grow your business or brand account. Indeed, it’s one of the quickest ways to grow right now in 2024. 

So no, it is not actually  by posting videos but by posting carousels is a really good hook some type of story or some type of list and then a call to action at the end.

“ I’ve seen small counts on Tik Tok go from small engagement to exponential follower groth quicker than ever before. I believe t is  they’re implementing these Carousel posts and it is absolutely crushing it “

Christian Ramirez, TG&Co. – A Video Content Agency

Christian suggests a ration of 70% videos and 30% carousels if you don’t want to make your whole entire TikTok Business page carousel posts.

He adds that if you’re a content creator that wants to get more views on Tiktok and maximize ROI on  social Campaigns  (Brand awareness or lead generation), the best way is to reverse engineer your competitor’s content strategy. 

Conclusion

You need to look at what your competitors are doing or what your ideal audience is interacting with and you need to create content in the same format on the same topic.

Invest in the right content strategy  today and get the Tik Tok engagement that ultimately you want to achieve for your digital marketing campaigns.