MTL+ECOMMERCE LAUNCHES SPECIAL AI EDITION CONFERENCE

Montreal–September 22, 2024

MTL+ECOMMERCE presents an exclusive conference, workshop, and networking event dedicated to artificial intelligence (AI) in eCommerce. The event will bring together B2B, retail, eCommerce, and technology leaders at the Grand Quai, Old Port of Montreal, who wish to increase their teams’ productivity as they approach the busy Black Friday and Cyber Monday period.

This event is the result of a collaboration with Quebec’s Ministry of Economy and Innovation, and will celebrate the opening night of the 30th anniversary of HOP!, the Quebec Retail Council’s flagship retail trade event.

The event will take place at the prestigious Grand Quai venue in Montreal’s Old Port.

Facing the growing challenge of “doing more with less advertising budget,” this event will highlight concrete solutions for digital leaders, from managers to CMOs/CEOs, to share their knowledge and best strategies in the AI era.

In an economic context where marketing budgets are tightening and the battle for consumer attention intensifies, this strategic initiative comes at the perfect time: approaching the holiday season, a 13% increase in purchases is expected compared to the previous year.

On October 29th, experienced speakers will share their expertise on the strategic use of AI to optimize productivity and profitability for SMEs and startups. They will also have the opportunity to network and meet industry decision-makers from Retail, B2B, and eCommerce during the executive cocktail following the conferences.

The program includes two high-level conference workshops followed by an interactive panel discussion

Topics covered include:

• How to leverage AI content creation (Midjourney) in the retail universe

• How to capture consumer attention in a saturated digital environment

• How to stand out from competitors in the AI era during the holiday season

• How to involve AI in decision-making (CMO/CEO) and build sustainable growth

“AI is a necessity for retailers and SMEs to gain productivity and stay competitive. But it remains a tool,” says Sarah-Eden Dadoun, General Director of MTL+ECOMMERCE. “Data capture and analysis remain essential in decision-making to transform challenges into growth opportunities.”

ABOUT MTL+ECOMMERCE

INNOVATION ECOMMERCE (MTL+ECOMMERCE) is a Montreal-based business accelerator (non-profit organization) dedicated to driving innovation and digital transformation adoption in eCommerce, B2B, and emerging technologies. 

Through conferences, workshops, events, and funding and acceleration programs, MTL+ECOMMERCE supports high-potential retailers, SMEs, and startups in their business growth. 

The organization also acts as a catalyst for the tech and eCommerce community in Quebec and Canada, connecting thought leaders, experts, and entrepreneurs to collaborate, exchange innovative ideas, and create business opportunities.