{"id":21082,"date":"2020-10-15T20:20:18","date_gmt":"2020-10-16T00:20:18","guid":{"rendered":"https:\/\/mtlecommerce.com\/a-b-test-strategies-eprouvees-pour-faire-monter-en-fleche-les-conversions-et-ameliorer-lux\/"},"modified":"2020-10-15T20:20:20","modified_gmt":"2020-10-16T00:20:20","slug":"a-b-test-strategies-eprouvees-pour-faire-monter-en-fleche-les-conversions-et-ameliorer-lux","status":"publish","type":"post","link":"https:\/\/mtlecommerce.com\/fr\/a-b-test-strategies-eprouvees-pour-faire-monter-en-fleche-les-conversions-et-ameliorer-lux\/","title":{"rendered":"A\/ B Test: strat\u00e9gies \u00e9prouv\u00e9es pour faire monter en fl\u00e8che les conversions et am\u00e9liorer l&rsquo;UX"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21082\" class=\"elementor elementor-21082 elementor-13252\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f2f6186 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f2f6186\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5e3f1269 content-column\" data-id=\"5e3f1269\" data-element_type=\"column\" data-e-type=\"column\" id=\"content-column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7b57cc elementor-widget elementor-widget-heading\" data-id=\"d7b57cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A\/ B Test: strat\u00e9gies \u00e9prouv\u00e9es pour faire monter en fl\u00e8che les conversions et am\u00e9liorer l&rsquo;UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142f62e4 elementor-widget elementor-widget-image\" data-id=\"142f62e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/2.jpg\" class=\"attachment-large size-large wp-image-13262\" alt=\"ab testing\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/2.jpg 1024w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/2-300x200.jpg 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/2-20x13.jpg 20w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a79b2ed elementor-widget elementor-widget-text-editor\" data-id=\"2a79b2ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Shopify et Reitmans utilisent les A\/B tests, l&rsquo;optimisation des paiements et l&rsquo;UX pour augmenter leurs ventes. D\u00e9couvrez comment augmenter vos conversions gr\u00e2ce aux A\/B tests. Voici ce que nous avons appris lors de l&rsquo;\u00e9dition MTL + ECOMMERCE # 60<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-511d331c elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"511d331c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-square-full&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;container&quot;:&quot;.content-column&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h3 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__511d331c\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__511d331c\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__511d331c\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172ae393 elementor-widget elementor-widget-spacer\" data-id=\"172ae393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4c6bea elementor-widget elementor-widget-heading\" data-id=\"3a4c6bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment utiliser les A\/B tests pour offrir la meilleure exp\u00e9rience utilisateur et booster vos conversion?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5a9d6c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1e5a9d6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-452ce5f6 elementor-widget elementor-widget-text-editor\" data-id=\"452ce5f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Lors de sa 60e \u00e9dition (la derni\u00e8re de l&rsquo;\u00e9t\u00e9), MTL + ECommerce \u00e9tait ravi de recevoir deux fantastiques conf\u00e9renciers invit\u00e9s. Tout d&rsquo;abord, <a href=\"https:\/\/www.linkedin.com\/in\/richardbtaiche\/\" target=\"_blank\" rel=\"noopener\">Richard Btaiche<\/a> Senior Product Manager chez <a href=\"https:\/\/www.shopify.ca\/\" target=\"_blank\" rel=\"noopener\"><strong>Shopify<\/strong><\/a>. Deuxi\u00e8mement, <a href=\"https:\/\/www.linkedin.com\/in\/corinnelalonde\/\" target=\"_blank\" rel=\"noopener\">Corinne Lalonde<\/a>, responsable de l&rsquo;exp\u00e9rience utilisateur chez <a href=\"https:\/\/www.reitmans.com\/\" target=\"_blank\" rel=\"noopener\">Reitmans<\/a> <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Les deux intervenants nous ont montr\u00e9 \u00e0 quel point l&rsquo;UX est important pour la conversion. Ensuite, ils nous ont \u00e9galement expliqu\u00e9 en profondeur les meilleures pratiques en mati\u00e8re des A\/B tests. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Richard Btaiche a cr\u00e9\u00e9 et vendu deux startups au sein dans le secteur tr\u00e8s comp\u00e9titif de la restauration. Il a toujours gard\u00e9 cela \u00e0 l&rsquo;esprit: Optimiser le processus de r\u00e9servation et le rendre plus facile. D\u00e9sormais chef de produit senior chez Shopify, Btaiche se concentre sur l&rsquo;offre d&rsquo;un processus de paiement sans friction pour les magasins en ligne Shopify.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d4173f elementor-widget elementor-widget-text-editor\" data-id=\"6d4173f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/MDlSHN58DICunOX7et\/source.gif\" \/><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320f7c54 elementor-widget elementor-widget-heading\" data-id=\"320f7c54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"Pourquoi l'\u00e9tape ducheckouta caisse devrait-elle exister?\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab0ae1a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ab0ae1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab3c268 elementor-widget elementor-widget-text-editor\" data-id=\"ab3c268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Les A\/B tests ont montr\u00e9 \u00e0 quel point l&rsquo;\u00e9tape du Checkout est un moment crucial du parcours du consommateur. En effet, vous pouvez facilement perdre des clients au cours de ce processus. C&rsquo;est encore plus vrai sur les appareils mobiles (qui g\u00e9n\u00e8rent 79% du trafic des boutiques en ligne des marchands). <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\"><strong>De nombreuses raisons peuvent expliquer pourquoi le client quitte pendant le processus de paiement:<\/strong> <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Par exemple, les messages d&rsquo;amis, les notifications d&rsquo;autres applications, les pages qui mettent trop de temps \u00e0 charger, une mauvaise connection mobile. De plus, de nombreux clients se sentent plus en confiance pour finaliser leur achat sur un ordinateur.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96e7f77 elementor-widget elementor-widget-heading\" data-id=\"96e7f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">340 Milliards de dollars de panier abandonn\u00e9 aux \u00c9tats-Unis et en Europe en 2018<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da1546 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0da1546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8dbf65 elementor-widget elementor-widget-image\" data-id=\"c8dbf65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/06\/ux.jpg\" class=\"attachment-large size-large wp-image-13269\" alt=\"user experience\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/06\/ux.jpg 1024w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/06\/ux-300x200.jpg 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/06\/ux-510x340.jpg 510w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-637da4d4 elementor-widget elementor-widget-text-editor\" data-id=\"637da4d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Les frictions dans le processus de paiement ont engendr\u00e9 plus de 340 milliards de dollars de panier abandonn\u00e9 aux \u00c9tats-Unis et en Europe en 2018. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Par cons\u00e9quent, Richard et Shopify ont pos\u00e9 cette simple question \u00abPourquoi le paiement devrait-il exister?\u00bb. De toute \u00e9vidence, Btaiche a d\u00e9clar\u00e9 que son objectif principal \u00e9tait d&rsquo;\u00e9liminer l&rsquo;\u00e9tape du checkout dans les paiements en ligne. Shopify Pay a \u00e9t\u00e9 cr\u00e9\u00e9 \u00e0 cet effet. De plus, il est d\u00e9j\u00e0 utilis\u00e9 par plus de 30 millions de boutiques en ligne.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16904687 elementor-widget elementor-widget-spacer\" data-id=\"16904687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa22178 elementor-widget elementor-widget-heading\" data-id=\"aa22178\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une meilleure UX avec SHOPIFY PAY et le bouton Dynamic Checkout<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0d656f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7f0d656f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5e9415 elementor-widget elementor-widget-spacer\" data-id=\"2f5e9415\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4d2ca6 elementor-widget elementor-widget-image\" data-id=\"3a4d2ca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/06\/Untitled-design-3.jpg\" class=\"attachment-full size-full wp-image-21084\" alt=\"checkout button paypal\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/06\/Untitled-design-3.jpg 1024w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/06\/Untitled-design-3-500x333.jpg 500w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/06\/Untitled-design-3-300x200.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88014a1 elementor-widget elementor-widget-spacer\" data-id=\"88014a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa1d1cc elementor-widget elementor-widget-text-editor\" data-id=\"5aa1d1cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Le concept est simple: en effet, il consiste \u00e0 sauvegarder les informations de paiement et d&rsquo;exp\u00e9dition du client. De cette fa\u00e7on, Richard explique: \u00abLorsqu&rsquo;un client revient dans un magasin qui propose un processus de paiement acc\u00e9l\u00e9r\u00e9, ses informations seront automatiquement renseign\u00e9es au moment du paiement.<\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">De plus, pour rendre le processus encore plus fluide, les boutons de paiement dynamiques permettent aux clients de commander directement \u00e0 partir de la page du produit et de sauter l&rsquo;\u00e9tape du panier. Le bouton dynamique fonctionne avec Shopify Pay, Apple Pay, Google Pay et Paypal. De plus, seul le bon moyen de paiement sera affich\u00e9 en fonction du client et des informations qu&rsquo;il a d\u00e9j\u00e0 renseign\u00e9es. Par cons\u00e9quent, le paiement acc\u00e9l\u00e9r\u00e9 est 5 fois plus rapide. En outre, cela ne compromet pas l&rsquo;exp\u00e9rience utilisateur UX en offrant une solution de paiement sans fin. En cons\u00e9quence, avec ce syst\u00e8me de paiement sans friction, Richard et son \u00e9quipe ont augment\u00e9 les ventes sur les magasins Shopify de 18%.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dae1fe elementor-widget elementor-widget-spacer\" data-id=\"9dae1fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-480e1639 elementor-widget elementor-widget-heading\" data-id=\"480e1639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4,9 milliards de dollars de GMV (volume brut de marchandise) gr\u00e2ce \u00e0 Shopify Payment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d55ed9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"64d55ed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68b7aa0a elementor-widget elementor-widget-text-editor\" data-id=\"68b7aa0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Shopify Pay et le paiement dynamique sont largement adopt\u00e9s par les acheteurs en ligne. Pour le premier trimestre de 2019, Shopify a trait\u00e9 4,9 milliards de dollars de GMV (volume de marchandise brut) via Shopify Payment<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e0cfa2 elementor-widget elementor-widget-text-editor\" data-id=\"8e0cfa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/l0MYDoN32puQXNmx2\/source.gif\"\/><\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb00f7f elementor-widget elementor-widget-heading\" data-id=\"3bb00f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les tests A\/B tests r\u00e9v\u00e8lent diff\u00e9rentes perceptions sur le processus de paiement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b41e98 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"16b41e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5168efa9 elementor-widget elementor-widget-text-editor\" data-id=\"5168efa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Btaiche a d\u00e9clar\u00e9 que son \u00e9quipe avait utilis\u00e9 \u00e0 fond les tests A\/B pour mettre en \u0153uvre de nouveaux changements dans le processus de paiement. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Par exemple, il \u00e9tait int\u00e9ressant de r\u00e9aliser que les perceptions sur le processus de paiement diff\u00e8rent selon le pays dans lequel il est utilis\u00e9. Les clients en Am\u00e9rique du Nord sont pr\u00eats \u00e0 utiliser un syst\u00e8me de paiement sans friction. En fait, plus le processus est long, plus vous perdez de clients en cours de route. En Europe, Richard Btaiche a cit\u00e9 l&rsquo;exemple de l&rsquo;Allemagne. L\u00e0, les gens se sentent plus en confiance dans un processus de paiement \u00e9tape par \u00e9tape. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Corinne Lalonde \u00e9tait la deuxi\u00e8me conf\u00e9renci\u00e8re invit\u00e9e de la soir\u00e9e. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Elle a insist\u00e9 sur l&rsquo;importance des A\/B tests pour maximiser les conversions sur votre site Web. Corinne a affirm\u00e9 que l&rsquo;ex\u00e9cution des A\/B tests l&rsquo;avait amen\u00e9e \u00e0 am\u00e9liorer l&rsquo;exp\u00e9rience utilisateur et \u00e0 augmenterles ventes sur le site Web d&rsquo;achat de Reitmann.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37901bc6 elementor-widget elementor-widget-heading\" data-id=\"37901bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment mettre en \u0153uvre des A\/B tests dans votre entreprise pour am\u00e9liorer les conversions.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b87efa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"78b87efa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29811365 elementor-widget elementor-widget-text-editor\" data-id=\"29811365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Corinne Lalonde est sp\u00e9cialiste UX chez Reitmans. Elle est en charge d&rsquo;am\u00e9liorer continuellement l&rsquo;exp\u00e9rience client. Corinne a expliqu\u00e9 pr\u00e9cis\u00e9ment comment introduire des changements \u00e0 l&rsquo;aide des A\/B tests.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b7f3e5 elementor-widget elementor-widget-text-editor\" data-id=\"8b7f3e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Fixer vos objectifs<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bd22c7 elementor-widget elementor-widget-text-editor\" data-id=\"0bd22c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Tout d&rsquo;abord, cela commence par l&rsquo;\u00e9tablissement d&rsquo;objectifs de haut niveau tels que: <\/span><\/p>\n<ul>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\"> augmenter le taux de conversion <\/span><\/li>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\"> Boost AOV (valeur moyenne de la commande) <\/span><\/li>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Optimiser l&rsquo;inscription aux e-mails\u2026<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9ea7b elementor-widget elementor-widget-text-editor\" data-id=\"fb9ea7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Identifier les potentiels probl\u00e8mes<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67806e6 elementor-widget elementor-widget-text-editor\" data-id=\"67806e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Deuxi\u00e8mement, vous devez trouver tous les probl\u00e8mes potentiels que vous rencontrerez en cours de route: par exemple, si votre objectif est d&rsquo;augmenter le taux de conversion, un probl\u00e8me potentiel pourrait survenir lors du processus de paiement ou de l&rsquo;exp\u00e9rience utilisateur sur la page de d\u00e9tails du produit.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41d26e4 elementor-widget elementor-widget-text-editor\" data-id=\"41d26e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Trouver les solutions UX pour \u00e9liminer ces probl\u00e8mes<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfffc2c elementor-widget elementor-widget-text-editor\" data-id=\"cfffc2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 ce stade, vous d\u00e9finirez une solution UX pour \u00e9liminer ces probl\u00e8mes pr\u00e9cis. Ceux-ci deviendront les param\u00e8tres que vous testerez lors de l&rsquo;ex\u00e9cution d&rsquo;un A\/B test.<\/p>\n<p>Par exemple:<\/p>\n<p>Probl\u00e8me: les gens ne cliquent pas sur le bouton de paiement.<\/p>\n<p>Solution: \u00abChanger la couleur du bouton en une couleur flashy augmentera le nombre de clics \u00e0 la caisse\u00bb.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f8cf46 elementor-widget elementor-widget-text-editor\" data-id=\"8f8cf46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Identifier et mobiliser vos ressources<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-407a8c7 elementor-widget elementor-widget-text-editor\" data-id=\"407a8c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les A\/B tests impliquent de travailler avec diff\u00e9rents services de votre entreprise:<\/p>\n<ul>\n<li>un strat\u00e8ge,<\/li>\n<li>un chef de projet (pour coordonner les tests et assurer l&rsquo;it\u00e9ration)<\/li>\n<li>un UX &amp; UI designer + une \u00e9quipe Marketing (pour la conception de votre solution)<\/li>\n<li>Une \u00e9quipe technique de d\u00e9veloppeur front-end (pour tester le design ou le contenu)<\/li>\n<li>D\u00e9veloppeur back-end pour tester de nouvelles fonctionnalit\u00e9s. Un analyste analysera les r\u00e9sultats et pr\u00e9sentera le rapport<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e23f8c1 elementor-widget elementor-widget-text-editor\" data-id=\"e23f8c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Tester vos suppositions<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58a6d6c elementor-widget elementor-widget-text-editor\" data-id=\"58a6d6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plusieurs \u00ab\u00a0labs\u00a0\u00bb offrent plusieurs outils pour conduire vos <strong>A\/B tests<\/strong>. <a href=\"https:\/\/www.desjardins.com\/coopmoi\/plans-action-conseils\/desjardins-lab\/index.jsp\" target=\"_blank\" rel=\"noopener\">Desjardins Lab<\/a>,\u00a0<a href=\"https:\/\/www.omniconvert.com\/\" target=\"_blank\" rel=\"noopener\">Omniconvert<\/a>,\u00a0<a href=\"https:\/\/www.optimizely.com\/\" target=\"_blank\" rel=\"noopener\">Optimizely<\/a>, and\u00a0<a href=\"https:\/\/tech3lab.hec.ca\/\" target=\"_blank\" rel=\"noopener\">tech3lab\u00a0<\/a>from HEC Montr\u00e9al.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e6ec28 elementor-widget elementor-widget-text-editor\" data-id=\"0e6ec28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Cr\u00e9er un syst\u00e8me AGILE pour am\u00e9liorer continuellement l&rsquo;UX et vos conversions<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48bfdcd elementor-widget elementor-widget-text-editor\" data-id=\"48bfdcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Cr\u00e9ez un processus vivant qui alimentera plus de tests UX afin de toujours am\u00e9liorer votre produit et atteindre les objectifs que vous vous fixez en 1). <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Bien! C&rsquo;est tout pour les A\/B Tests et le processus de paiement. La 60e \u00e9dition de MTL + Ecommerce est termin\u00e9e. Nous esp\u00e9rons que vous trouverez ces informations utiles et que vous impl\u00e9menterez les A\/B tests d\u00e8s que possible pour votre entreprise afin d&rsquo;augmenter votre conversion et vos revenus en 2019. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Comme toujours, l&rsquo;\u00e9dition n \u00b0 60 de MTL + Ecommerce a \u00e9t\u00e9 un excellent moment pour apprendre des sp\u00e9cialistes et pour r\u00e9seauter avec des personnes partageant le m\u00eame int\u00e9r\u00eat pour le commerce \u00e9lectronique. C&rsquo;est l&rsquo;heure des vacances maintenant! Le prochain \u00e9v\u00e9nement aura lieu en septembre. Voici quelques articles qui pourraient vous \u00eatre utiles pour am\u00e9liorer votre paiement et augmenter vos ventes en ligne:<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6885c1f elementor-widget elementor-widget-text-editor\" data-id=\"6885c1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/mtlecommerce.com\/15-ways-to-increase-your-checkout-rate\/\">15 ways to increase your checkout rate<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/mtlecommerce.com\/back-to-the-basics-the-true-value-of-market-research\/\">Back to the Basics: The True Value of Market Research<\/a><\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0309c1b elementor-widget elementor-widget-text-editor\" data-id=\"0309c1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Comment comptez-vous optimiser votre conversion d\u00e8s cet \u00e9t\u00e9? <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Ex\u00e9cutez-vous d\u00e9j\u00e0 des A\/B tests ? Avez-vous augment\u00e9 vos conversions? Partagez votre exp\u00e9rience dans les commentaires ci-dessous:) <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Restez \u00e0 l\u2019\u00e9coute et n\u2019oubliez pas de suivre MTL + E-COMMERCE sur les r\u00e9seaux sociaux! Instagram, Facebook<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b01a56 elementor-widget elementor-widget-text-editor\" data-id=\"5b01a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cet article est \u00e9crit par Quentin Hibon, VP at <a href=\"https:\/\/mtlecommerce.com\/fr\/\">MTL+ECOMMERCE\u00a0<\/a>&amp; Directeur Marketing at <a href=\"https:\/\/keylime-marketing.com\/\" target=\"_blank\" rel=\"noopener\">Keylime<\/a>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-42250b66\" data-id=\"42250b66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-295f777b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"295f777b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-6902939e\" data-id=\"6902939e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d637f35 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6d637f35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.facebook.com\/mtlecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-28ac6d9c\" data-id=\"28ac6d9c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d2936c7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7d2936c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/company\/mtl-ecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-72d8ba7f\" data-id=\"72d8ba7f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11e2e36c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"11e2e36c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-discord\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-55eff9e9\" data-id=\"55eff9e9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58157578 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"58157578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/twitter.com\/mtl_ecommerce\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-744d7d01\" data-id=\"744d7d01\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76c6b5c7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"76c6b5c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.meetup.com\/mtlecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-meetup\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-50011e2f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"50011e2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'inscrire \u00e0 l'infolettre <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e023ce elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget__width-inherit elementor-widget elementor-widget-author-box\" data-id=\"40e023ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/04\/Untitled-design-71-300x300.png\" alt=\"Auteur\/autrice de l\u2019image\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6402bfd1 elementor-widget elementor-widget-heading\" data-id=\"6402bfd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Voici Quentin Hibon<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a43eb0 elementor-widget elementor-widget-text-editor\" data-id=\"70a43eb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Passionn\u00e9 par le E-commerce et l&rsquo;innovation, Quentin est VP \u00e0 MTL+ECOMMERCE et Marketing Directeur chez Keylime Marketing<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-676d589b elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"676d589b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-animation-grow elementor-repeater-item-5416377\" href=\"https:\/\/www.linkedin.com\/in\/quentinhibon\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin-in<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-link elementor-animation-grow elementor-repeater-item-1bb45e4\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Link<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee5c5d2 elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"2ee5c5d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/mtlecommerce.com\/fr\/\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-2ee5c5d2\">Rechercher <\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-2ee5c5d2\" placeholder=\"Rechercher sur le blog\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t<input type='hidden' name='lang' value='fr' \/>\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Rechercher \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1636c8e6 elementor-widget elementor-widget-heading\" data-id=\"1636c8e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Suivez-Nous<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e49039 elementor-widget elementor-widget-facebook-page\" data-id=\"32e49039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"facebook-page.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-facebook-widget fb-page\" data-href=\"https:\/\/www.facebook.com\/mtlecommerce\" data-tabs=\"\" data-height=\"220px\" data-width=\"500px\" data-small-header=\"false\" data-hide-cover=\"false\" data-show-facepile=\"true\" data-hide-cta=\"false\" style=\"min-height: 1px;height:220px\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6bf51a54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bf51a54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4f6046b1\" data-id=\"4f6046b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b8ef63f elementor-widget elementor-widget-heading\" data-id=\"2b8ef63f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Vous voulez <strong>Faire grossir votre entreprise?<\/strong><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5124b892 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"5124b892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-plus-square\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-571e19c9 elementor-widget elementor-widget-text-editor\" data-id=\"571e19c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"fr\"><strong>Inscrivez-vous<\/strong> aujourd&rsquo;hui pour recevoir des conseils et du contenu exclusifs qui ne se trouvent pas sur le blog. Recevez les meilleures informations et strat\u00e9gies d&rsquo;experts renomm\u00e9s en marketing num\u00e9rique et d&rsquo;entrepreneurs \u00e0 succ\u00e8s.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e01b3f1 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"2e01b3f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"21082\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"2e01b3f1\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_1 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_1]\" id=\"form-field-field_1\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Pr\u00e9nom\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_5f25c3a elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_5f25c3a]\" id=\"form-field-field_5f25c3a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom \" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_fb5434a elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_fb5434a]\" id=\"form-field-field_fb5434a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"T\u00e9l\u00e9phone\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_f0be45a elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_f0be45a]\" id=\"form-field-field_f0be45a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Poste occup\u00e9\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'inscrire<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aaffa28 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"aaffa28\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-775992e1\" data-id=\"775992e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e268a86 elementor-widget elementor-widget-heading\" data-id=\"6e268a86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Restez inform\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c03bc3a elementor-hidden-phone elementor-widget elementor-widget-text-editor\" data-id=\"4c03bc3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"fr\"><strong>Inscrivez-vous<\/strong> aujourd&rsquo;hui pour recevoir des conseils et du contenu exclusifs qui ne se trouvent pas sur le blog. Recevez les meilleures informations et strat\u00e9gies d&rsquo;experts renomm\u00e9s en marketing num\u00e9rique et d&rsquo;entrepreneurs \u00e0 succ\u00e8s.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48353cbb envato-kit-140-big-shadow-form envato-kit-140-material-button elementor-mobile-button-align-center elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"48353cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;20&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"21082\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"48353cbb\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tE-mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"E-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_6928cd2 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_6928cd2\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPr\u00e9nom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_6928cd2]\" id=\"form-field-field_6928cd2\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Pr\u00e9nom\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_5152c6a elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_5152c6a\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_5152c6a]\" id=\"form-field-field_5152c6a\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Nom\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_a00be42 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_a00be42\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPoste occup\u00e9\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_a00be42]\" id=\"form-field-field_a00be42\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Poste occup\u00e9\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_f851c58 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_f851c58\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tT\u00e9l\u00e9phone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_f851c58]\" id=\"form-field-field_f851c58\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"T\u00e9l\u00e9phone\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-20 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md elementor-animation-push\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'inscrire<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f91001 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f91001\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e0c3b7\" data-id=\"2e0c3b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70970d2e elementor-widget elementor-widget-heading\" data-id=\"70970d2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Votre avis est le bienvenu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-597d5897 elementor-widget elementor-widget-raven-post-comments\" data-id=\"597d5897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-comments.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jupiterx-post-comments-widget-style-default\" ><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Shopify et Reitmans utilisent les A\/B tests, l&rsquo;optimisation des paiements et l&rsquo;UX pour augmenter leurs ventes. D\u00e9couvrez comment augmenter vos conversions gr\u00e2ce aux A\/B tests. Voici ce que nous avons appris lors de l&rsquo;\u00e9dition MTL + ECOMMERCE # 60 Table des mati\u00e8res Comment utiliser les A\/B tests pour offrir la meilleure exp\u00e9rience utilisateur et booster [&hellip;]<\/p>\n","protected":false},"author":563,"featured_media":13262,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212,251,242,243,248,249],"tags":[],"class_list":["post-21082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-business-news-fr","category-ecommerce-fr","category-ecommerce-marketing-digital","category-evenements","category-montreal-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/posts\/21082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/users\/563"}],"replies":[{"embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/comments?post=21082"}],"version-history":[{"count":0,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/posts\/21082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/media\/13262"}],"wp:attachment":[{"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/media?parent=21082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/categories?post=21082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/tags?post=21082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}