{"id":21055,"date":"2020-10-15T17:56:29","date_gmt":"2020-10-15T21:56:29","guid":{"rendered":"https:\/\/mtlecommerce.com\/pourquoi-les-marques-a-succes-obtiennent-des-resultats-exceptionnels-avec-le-user-generated-content\/"},"modified":"2020-10-15T17:56:30","modified_gmt":"2020-10-15T21:56:30","slug":"pourquoi-les-marques-a-succes-obtiennent-des-resultats-exceptionnels-avec-le-user-generated-content","status":"publish","type":"post","link":"https:\/\/mtlecommerce.com\/fr\/pourquoi-les-marques-a-succes-obtiennent-des-resultats-exceptionnels-avec-le-user-generated-content\/","title":{"rendered":"Pourquoi les marques \u00e0 succ\u00e8s obtiennent des r\u00e9sultats exceptionnels avec le \u00ab\u00a0User Generated Content\u00a0\u00bb?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21055\" class=\"elementor elementor-21055 elementor-13391\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5842b8b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5842b8b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-10b164f6 content-column\" data-id=\"10b164f6\" data-element_type=\"column\" data-e-type=\"column\" id=\"content-column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-718d430b elementor-widget elementor-widget-heading\" data-id=\"718d430b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pourquoi les marques \u00e0 succ\u00e8s obtiennent des r\u00e9sultats exceptionnels avec le \u00ab\u00a0User Generated Content\u00a0\u00bb?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66678e4b elementor-widget elementor-widget-image\" data-id=\"66678e4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/3.jpg\" class=\"attachment-large size-large wp-image-13321\" alt=\"user-genrated content\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/3.jpg 1024w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/3-300x200.jpg 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/3-510x340.jpg 510w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58482a43 elementor-widget elementor-widget-heading\" data-id=\"58482a43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment les marques b\u00e9n\u00e9ficient-elles du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-761ee7f0 elementor-widget elementor-widget-text-editor\" data-id=\"761ee7f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">D\u00e9couvrez comment le contenu g\u00e9n\u00e9r\u00e9 par l&rsquo;utilisateur (UGC) est l&rsquo;un des moyens les plus efficaces d&rsquo;augmenter la conversion. Dans cette recherche d&rsquo;authenticit\u00e9, les utilisateurs ont besoin d&rsquo;un contenu auquel ils peuvent s&rsquo;identifier.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2adfe288 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2adfe288\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-square-full&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;container&quot;:&quot;.content-column&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h3 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2adfe288\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2adfe288\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__2adfe288\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7620ff21 elementor-widget elementor-widget-heading\" data-id=\"7620ff21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Partagez l'article<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d02a288 elementor-share-buttons--skin-boxed elementor-share-buttons--shape-circle elementor-grid-3 elementor-grid-mobile-1 elementor-share-buttons--view-icon-text elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"5d02a288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582d3961 elementor-widget elementor-widget-spacer\" data-id=\"582d3961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-110ea75 elementor-widget elementor-widget-heading\" data-id=\"110ea75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tout d'abord, qu'est-ce que le User Generated Content?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4e232c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f4e232c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264a4ec elementor-widget elementor-widget-text-editor\" data-id=\"264a4ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">User Generated Content (UGC) est comme vous vous en doutez, un contenu qui a \u00e9t\u00e9 cr\u00e9\u00e9 par les utilisateurs du produit eux-m\u00eames. Cela pourrait ressembler \u00e0 des utilisateurs d&rsquo;Instagram qui \u00ab\u00a0tag\u00a0\u00bb une entreprise, une marque car ils utilisent un de leur produit sur leurs photos ou vid\u00e9os ou encore des utilisateurs qui publient un avis sur l&rsquo;entreprise apr\u00e8s avoir utilis\u00e9 leurs produits ou services.\u00a0<\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Les utilisateurs ne sont pas pay\u00e9s pour ce qu&rsquo;ils publient mais ils jouent un r\u00f4le d&rsquo;un annonceur ou d&rsquo;un influenceur. En 2019, avec la puissance des m\u00e9dias sociaux, le ph\u00e9nom\u00e8ne est \u00e9norme. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">L&rsquo;un des meilleurs exemples de cela a \u00e9t\u00e9 lorsque Coke a lanc\u00e9 sa campagne <a href=\"https:\/\/www.coca-colacompany.com\/au\/faqs\/what-was-the-share-a-coke-campaign\" target=\"_blank\" rel=\"noopener\">#ShareACoke<\/a>, qui a augment\u00e9 ses ventes globales de plus de 2%. De nombreux exemples montrent comment les entreprises b\u00e9n\u00e9ficient du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs. Les donn\u00e9es montrent un soutien \u00e9crasant pour l&rsquo;inclusion de l&rsquo;UGC. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Si vous ne disposez pas d\u00e9j\u00e0 de l&rsquo;UGC dans votre boutique et dans votre marketing, ces histoires peuvent vous convaincre de l&rsquo;int\u00e9grer dans votre strat\u00e9gie marketing.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ad8ee elementor-widget elementor-widget-text-editor\" data-id=\"70ad8ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/Y3vy5EnKx2oiyBaA5b\/source.gif\"\/><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f92e2 elementor-widget elementor-widget-heading\" data-id=\"77f92e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quelques r\u00e9sultats avec du contenu g\u00e9n\u00e9r\u00e9 par l'utilisateur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a275081 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a275081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4766d30b elementor-widget elementor-widget-text-editor\" data-id=\"4766d30b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">\u25ba Certains sites ont constat\u00e9 une augmentation de 5 \u00e0 7% des taux de conversion en incorporant des images UGC dans les pages produits. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">\u25ba Les Holiday Club Resorts utilisent les photos des clients comme preuve sociale dans leur section vitrine des pages produits pour aider \u00e0 augmenter le taux de conversion. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">\u25ba Les clients de Flockler ont constat\u00e9 une augmentation de 20 \u00e0 30% des taux de conversion lorsque l&rsquo;UGC est affich\u00e9 au moment de l&rsquo;achat. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">\u25ba 50% des consommateurs trouvent l&rsquo;UGC plus m\u00e9morable que le contenu produit par la marque et 53% des mill\u00e9niaux affirment que l&rsquo;UGC a influenc\u00e9 leurs d\u00e9cisions d&rsquo;achat. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">\u25ba Selon 3dcart, 82% des consommateurs consid\u00e8rent les avis g\u00e9n\u00e9r\u00e9s par les utilisateurs comme extr\u00eamement pr\u00e9cieux. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">\u25ba 80% des utilisateurs de TINT affirment que l&rsquo;UGC rend le contenu plus authentique. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">\u25ba Nielsen Global Trust a constat\u00e9 que 70% des consommateurs font confiance aux opinions des autres consommateurs publi\u00e9es en ligne. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">\u25ba Selon Bootstrapping Ecommerce, un test A \/ B de 5723 visiteurs d&rsquo;un site de commerce \u00e9lectronique de premier plan a montr\u00e9 que l&rsquo;inclusion de photos Instagram sur la page produit de l&rsquo;un de leurs meilleurs vendeurs augmentait les commandes de 24,3% <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">\/\u25ba Salesforce a constat\u00e9 que\u2026 <\/span><\/p>\n<ul>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">les visiteurs des sites Web qui incluent des galeries UGC passent 90% de temps en plus sur le site<\/span><\/li>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">les campagnes sociales qui int\u00e8grent l&rsquo;UGC enregistrent une augmentation de 50% de l&rsquo;engagement <\/span><\/li>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">les publicit\u00e9s avec UGC g\u00e9n\u00e8rent des taux de clics 5 fois plus \u00e9lev\u00e9s <\/span><\/li>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">L&rsquo;UGC entra\u00eene une augmentation de 73% des taux de clics sur les e-mails lorsqu&rsquo;il est inclus dans le parcours d&rsquo;achat en ligne, <\/span><\/li>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">le contenu g\u00e9n\u00e9r\u00e9 par l&rsquo;utilisateur augmente les conversions de 10%<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d9a7c elementor-widget elementor-widget-heading\" data-id=\"18d9a7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testez votre User-Generated content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af62b6b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"af62b6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aca717 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4aca717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2692e9c9 elementor-widget elementor-widget-image\" data-id=\"2692e9c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/02\/Untitled-design-5.jpg\" class=\"attachment-large size-large wp-image-13403\" alt=\"user-generated content\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/02\/Untitled-design-5.jpg 1024w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/02\/Untitled-design-5-300x200.jpg 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/02\/Untitled-design-5-510x340.jpg 510w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc24d6f elementor-widget elementor-widget-text-editor\" data-id=\"7fc24d6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Ces r\u00e9ussites et ces statistiques semblent g\u00e9niales, mais n&rsquo;oubliez pas de les tester par vous-m\u00eame et de comparer vos nouveaux r\u00e9sultats avec vos r\u00e9sultats pr\u00e9c\u00e9dents. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Par exemple, Blush a effectu\u00e9 des tests A \/ B entre des images UGC (contenu g\u00e9n\u00e9r\u00e9 par l&rsquo;utilisateur) d&rsquo;Instagram et des photos d&rsquo;archives de Nike et Zara. Les r\u00e9sultats de ces tests sont ci-dessous: <\/span><\/p>\n<ul>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Test 1: L&rsquo;image g\u00e9n\u00e9r\u00e9e par l&rsquo;utilisateur depuis Instagram a obtenu un taux de conversion de 0,90% contre 0,31% pour le mod\u00e8le Nike. <\/span><\/li>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Test 2: L&rsquo;image UGC d&rsquo;Instagram a obtenu un taux de conversion 2,6 fois meilleur que le mod\u00e8le Zara (0,62% contre 0,24%). <\/span><\/li>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Test 3: L&rsquo;image Instagram de l&rsquo;utilisateur et la photo de stock de chaussures Nike ont donn\u00e9 des r\u00e9sultats similaires entre les deux. <\/span><\/li>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Test 4: La version avec l&rsquo;image g\u00e9n\u00e9rique + 3 images UGC a obtenu des conversions presque 4 fois plus \u00e9lev\u00e9es que la version avec seulement une image g\u00e9n\u00e9rique (5,31% contre 1,4%). <\/span><\/li>\n<\/ul>\n<p><span lang=\"fr\">Par exemple, l&rsquo;incorporation de publications UGC a consid\u00e9rablement augment\u00e9 les taux de conversion, mais dans le troisi\u00e8me test, cela n&rsquo;a pas fait beaucoup de diff\u00e9rence. <\/span><\/p>\n<p><span lang=\"fr\">En cas de doute, allez-y et trouvez un moyen d&rsquo;int\u00e9grer l&rsquo;UGC dans votre marketing car il a g\u00e9n\u00e9ralement un effet positif sur les conversions et ne co\u00fbte pas cher \u00e0 mettre en \u0153uvre. <a href=\"https:\/\/mtlecommerce.com\/fr\/ab-testing\/\">Cet article peut \u00eatre utile pour mettre en \u0153uvre les bonnes \u00e9tapes pour impl\u00e9menter vos tests A \/ B.<\/a><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fddd86b elementor-widget elementor-widget-spacer\" data-id=\"5fddd86b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e70244 elementor-widget elementor-widget-heading\" data-id=\"68e70244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il est \u00e9vident que le User Generated Content permet d'augmenter ses conversions, mais pourquoi?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e84acb0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6e84acb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-221f2308 elementor-widget elementor-widget-spacer\" data-id=\"221f2308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57e7121d elementor-widget elementor-widget-text-editor\" data-id=\"57e7121d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/lELRD773cY7Sg\/giphy.gif\" \/><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf4d651 elementor-widget elementor-widget-text-editor\" data-id=\"bf4d651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Eh bien, cela apporte de l&rsquo;authenticit\u00e9 aux marques, donnant aux gens le sentiment de faire partie d&rsquo;une marque et d&rsquo;adh\u00e9rer \u00e0 ses valeurs.<\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Plus important encore, 92% des consommateurs font plus confiance au contenu en ligne de leurs amis et de leur famille qu&rsquo;\u00e0 toutes les autres formes de messages de marque. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">De la m\u00eame mani\u00e8re, les gens ont tendance \u00e0 faire confiance et \u00e0 voir le contenu de mani\u00e8re plus positive lorsqu&rsquo;il est g\u00e9n\u00e9r\u00e9 par d&rsquo;autres utilisateurs par rapport au contenu cr\u00e9\u00e9 par la marque. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Les utilisateurs semblent \u00e9videmment plus objectifs que les entreprises cherchant \u00e0 r\u00e9aliser une vente. Personnellement, quand je vois des mannequins porter des v\u00eatements ou utiliser un produit, je sais que l&rsquo;image est modifi\u00e9e pour la rendre la plus belle possible. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Je pense rarement que les images publi\u00e9es par le site Web sont fid\u00e8les \u00e0 ce qui est propos\u00e9. Au contraire, lorsque je vois une image sur les m\u00e9dias sociaux du m\u00eame v\u00eatement\/ produit, j&rsquo;ai une bien meilleure id\u00e9e de la fa\u00e7on dont cela m&rsquo;irait. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Le contenu g\u00e9n\u00e9r\u00e9 par l&rsquo;utilisateur me permet d&rsquo;interagir avec une marque et de voir \u00e0 quoi elle ressemble vraiment dans le monde r\u00e9el. Dans l&rsquo;ensemble, il me semble assez clair que l&rsquo;UGC est un must. L&rsquo;avez-vous d\u00e9j\u00e0 inclus sur votre site de commerce \u00e9lectronique?<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33fcbba9 elementor-widget elementor-widget-spacer\" data-id=\"33fcbba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44e104a0 elementor-widget elementor-widget-text-editor\" data-id=\"44e104a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cet article est \u00e9crit par Matt Tanguay<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8ec3a8 elementor-widget elementor-widget-text-editor\" data-id=\"5a8ec3a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sources<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.adweek.com\/digital\/user-generated-content-brings-authenticity-to-brands\/\" target=\"_blank\" rel=\"noopener\">User-Generated Content Bring Authenticity to Brands (Adweek)<\/a><\/li>\n<li><a href=\"https:\/\/www.yotpo.com\/blog\/increase-ecommerce-conversion-rate\/\" target=\"_blank\" rel=\"noopener\">3 Tips to Immediately Increase Your eCommerce Conversion Rate (Yotpo)<\/a><\/li>\n<li><a href=\"http:\/\/resources.bazaarvoice.com\/rs\/bazaarvoice\/images\/201202_Millennials_whitepaper.pdf\" target=\"_blank\" rel=\"noopener\">Talking to Strangers: Millennials Trust People over Brands (Bazaar Voice)<\/a><\/li>\n<li><a href=\"http:\/\/www.clickz.com\/clickz\/news\/2399673\/instagram-followers-dont-equal-engagement-study\" target=\"_blank\" rel=\"noopener\">Instagram Followers Don\u2019t Equal Engagement (ClickZ)<\/a><\/li>\n<li><a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/fuel-social-marketing-user-generated-content\/\" target=\"_blank\" rel=\"noopener\">Fuel Social Marketing With User Generated Content (Gartner)<\/a><\/li>\n<li><a href=\"https:\/\/www.invespcro.com\/blog\/31-e-commerce-conversion-rate-optimization-ideas-you-must-try\/\" target=\"_blank\" rel=\"noopener\">31 E-commerce Conversion Rate Optimization Ideas You Must Try (Invesp)<\/a><\/li>\n<li><a href=\"https:\/\/flockler.com\/blog\/3-ways-to-add-user-generated-content-to-your-ecommerce-site\" target=\"_blank\" rel=\"noopener\">3 ways to add user-generated content to your e-commerce site (Flockler)<\/a><\/li>\n<li><a href=\"https:\/\/blog.bllush.com\/research\/battle-conversion-rates-user-generated-content-vs-stock-photos-data\/?utm_source=medium&amp;utm_campaign=blog_post_1&amp;utm_medium=link\" target=\"_blank\" rel=\"noopener\">The Battle of Conversion Rates \u2013 User Generated Content vs Stock Photos (Bllush)<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/2016\/02\/user-generated-content.html\" target=\"_blank\" rel=\"noopener\">User-Generated Content is Transforming B2C Marketing- Are You Ready? (Salesforce)<\/a><\/li>\n<li><a href=\"https:\/\/www.3dcart.com\/ecommerce-university\/why-your-eCommerce-store-needs-user-generated-content.html\" target=\"_blank\" rel=\"noopener\">Why Your eCommerce Store Needs User Generated Content (3dcart)<\/a><\/li>\n<li><a href=\"https:\/\/www.wsj.com\/articles\/share-a-coke-credited-with-a-pop-in-sales-1411661519\" target=\"_blank\" rel=\"noopener\">\u2018Share a Coke\u2019 Credited With a Pop in Sales (The Wall Street Journal)<\/a><\/li>\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/9-things-we-learned-from-the-2018-user-generated-content-ugc-report\/513245\/\" target=\"_blank\" rel=\"noopener\">9 Things We Learned from the 2018 User Generated Content Report (Social Media Today)<\/a><\/li>\n<li><a href=\"https:\/\/bootstrappingecommerce.com\/user-generated-content-conversion-strategies\/\" target=\"_blank\" rel=\"noopener\">5 Fresh User Generated Content Strategies to Increase Conversion Rates (Boostrapping Ecommerce)<\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4723dd79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4723dd79\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-d5dcfef\" data-id=\"d5dcfef\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-475bb9a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"475bb9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.facebook.com\/mtlecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-2f5a665d\" data-id=\"2f5a665d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76f721b0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"76f721b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/company\/mtl-ecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-54ed28d6\" data-id=\"54ed28d6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-480d6a04 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"480d6a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-discord\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-155b29e\" data-id=\"155b29e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-272c73e8 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"272c73e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/twitter.com\/mtl_ecommerce\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-7da8b711\" data-id=\"7da8b711\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64f2fe9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"64f2fe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.meetup.com\/mtlecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-meetup\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4548ecb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4548ecb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4882564e\" data-id=\"4882564e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36cf065c elementor-widget elementor-widget-heading\" data-id=\"36cf065c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-large\">Vous devriez aussi appr\u00e9cier ces articles<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1cc74 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1a1cc74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c8d390 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"43c8d390\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37615 post type-post status-publish format-standard has-post-thumbnail hentry category-business-news-fr category-communique category-montreal-fr\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mtlecommerce.com\/fr\/accelerateur-numerique-subvention-marketing\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2025\/03\/Digital-accelerator-Grants-to-accelerate-productivity-in-quebec-for-ecommerce-and-B2B-enterprises-300x200.jpg\" class=\"attachment-medium size-medium wp-image-37600\" alt=\"Digital accelerator-Grants to accelerate productivity in quebec for ecommerce and B2B enterprises\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2025\/03\/Digital-accelerator-Grants-to-accelerate-productivity-in-quebec-for-ecommerce-and-B2B-enterprises-300x200.jpg 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2025\/03\/Digital-accelerator-Grants-to-accelerate-productivity-in-quebec-for-ecommerce-and-B2B-enterprises-735x490.jpg 735w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2025\/03\/Digital-accelerator-Grants-to-accelerate-productivity-in-quebec-for-ecommerce-and-B2B-enterprises-500x333.jpg 500w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2025\/03\/Digital-accelerator-Grants-to-accelerate-productivity-in-quebec-for-ecommerce-and-B2B-enterprises.jpg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mtlecommerce.com\/fr\/accelerateur-numerique-subvention-marketing\/\">\n\t\t\t\tMTL+Ecommerce poursuit son projet \u00ab\u00a0L&rsquo;acc\u00e9l\u00e9rateur num\u00e9rique\u00a0\u00bb pour optimiser la pr\u00e9sence en ligne et la productivit\u00e9 des PME qu\u00e9b\u00e9coises\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37304 post type-post status-publish format-standard has-post-thumbnail hentry category-ateliers category-ecommerce-marketing-digital category-marketing-digital\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mtlecommerce.com\/fr\/how-to-get-your-website-rank-today\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--300x169.jpg\" class=\"attachment-medium size-medium wp-image-37275\" alt=\"\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--300x169.jpg 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--1024x576.jpg 1024w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--1536x864.jpg 1536w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--735x413.jpg 735w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--500x281.jpg 500w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update-.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mtlecommerce.com\/fr\/how-to-get-your-website-rank-today\/\">\n\t\t\t\tHow to get your website rank today?\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37302 post type-post status-publish format-standard has-post-thumbnail hentry category-ateliers category-ecommerce-marketing-digital category-marketing-digital\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mtlecommerce.com\/fr\/se-demarquer-de-la-concurrence-grace-a-lia-generative\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-300x169.jpg\" class=\"attachment-medium size-medium wp-image-37277\" alt=\"How to stand out in competitive categories-ecommerce-workshop\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-300x169.jpg 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-1024x576.jpg 1024w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-1536x864.jpg 1536w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-735x413.jpg 735w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-500x281.jpg 500w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mtlecommerce.com\/fr\/se-demarquer-de-la-concurrence-grace-a-lia-generative\/\">\n\t\t\t\tSe d\u00e9marquer de la concurrence gr\u00e2ce a l\u2019IA g\u00e9n\u00e9rative\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5981d8cf\" data-id=\"5981d8cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-38e6a66c elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38e6a66c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-75e5d8a1\" data-id=\"75e5d8a1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d52095 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6d52095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.facebook.com\/mtlecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-1f8fef69\" data-id=\"1f8fef69\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48d28646 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"48d28646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/company\/mtl-ecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-4c3d9248\" data-id=\"4c3d9248\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d19f6d7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5d19f6d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-discord\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-66afe347\" data-id=\"66afe347\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c5b13cc elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6c5b13cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/twitter.com\/mtl_ecommerce\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-2a675025\" data-id=\"2a675025\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7760cdaa elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7760cdaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.meetup.com\/mtlecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-meetup\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-24b842fd elementor-align-center elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"24b842fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'inscrire \u00e0 l'infolettre <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55c24b30 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"55c24b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/02\/matt-tanguay.jpg\" alt=\"Auteur\/autrice de l\u2019image\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c6b7786 elementor-widget elementor-widget-heading\" data-id=\"4c6b7786\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Voici Matt Tanguay<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a8e3d19 elementor-widget elementor-widget-text-editor\" data-id=\"4a8e3d19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Ma passion et ma sp\u00e9cialit\u00e9 sont d&rsquo;analyser l&rsquo;exp\u00e9rience utilisateur des magasins de commerce \u00e9lectronique et de vous aider \u00e0 augmenter les conversions et les ventes.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c1215c elementor-shape-circle e-grid-align-mobile-center elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"31c1215c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-animation-grow elementor-repeater-item-0d1bf11\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-animation-grow elementor-repeater-item-5416377\" href=\"https:\/\/www.linkedin.com\/in\/matttanguay\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin-in<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-link elementor-animation-grow elementor-repeater-item-1bb45e4\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Link<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd5492 elementor-hidden-tablet elementor-hidden-phone elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"8fd5492\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/mtlecommerce.com\/fr\/\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-8fd5492\">Rechercher <\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-8fd5492\" placeholder=\"Rechercher sur le blog\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t<input type='hidden' name='lang' value='fr' \/>\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Rechercher \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e70cf4 elementor-widget elementor-widget-heading\" data-id=\"55e70cf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Suivez-Nous<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e4237f elementor-widget elementor-widget-facebook-page\" data-id=\"64e4237f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"facebook-page.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-facebook-widget fb-page\" data-href=\"https:\/\/www.facebook.com\/mtlecommerce\" data-tabs=\"\" data-height=\"220px\" data-width=\"500px\" data-small-header=\"false\" data-hide-cover=\"false\" data-show-facepile=\"true\" data-hide-cta=\"false\" style=\"min-height: 1px;height:220px\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1127a898 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1127a898\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-390e05b6\" data-id=\"390e05b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4acc9c87 elementor-widget elementor-widget-heading\" data-id=\"4acc9c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Vous voulez <strong>Faire grossir votre entreprise?<\/strong><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ce94e2 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"20ce94e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-plus-square\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c67086 elementor-widget elementor-widget-text-editor\" data-id=\"27c67086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"fr\">Inscrivez-vous aujourd&rsquo;hui pour recevoir des conseils et du contenu exclusifs qui ne se trouvent pas sur le blog. Recevez les meilleures informations et strat\u00e9gies d&rsquo;experts renomm\u00e9s en marketing num\u00e9rique et d&rsquo;entrepreneurs \u00e0 succ\u00e8s.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a84ca75 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"7a84ca75\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"21055\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7a84ca75\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_1 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_1]\" id=\"form-field-field_1\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Pr\u00e9nom\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_5f25c3a elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_5f25c3a]\" id=\"form-field-field_5f25c3a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom de Famille\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_fb5434a elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_fb5434a]\" id=\"form-field-field_fb5434a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"T\u00e9l\u00e9phone\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_f0be45a elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_f0be45a]\" id=\"form-field-field_f0be45a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Poste occup\u00e9\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'inscrire<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-671fa42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"671fa42\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6519d738\" data-id=\"6519d738\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75820d0e elementor-widget elementor-widget-heading\" data-id=\"75820d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Laissez un commentaire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-463d5761 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"463d5761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22b8b239 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22b8b239\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-570d13c5\" data-id=\"570d13c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b7a2e71 elementor-widget elementor-widget-raven-post-comments\" data-id=\"2b7a2e71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-comments.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jupiterx-post-comments-widget-style-default\" ><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment les marques b\u00e9n\u00e9ficient-elles du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs? D\u00e9couvrez comment le contenu g\u00e9n\u00e9r\u00e9 par l&rsquo;utilisateur (UGC) est l&rsquo;un des moyens les plus efficaces<\/p>\n","protected":false},"author":563,"featured_media":13321,"comment_status":"open","ping_status":"open","sticky":false,"template":"full-width.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212,251,250,242,243,246],"tags":[],"class_list":["post-21055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-business-news-fr","category-content-marketing-fr","category-ecommerce-fr","category-ecommerce-marketing-digital","category-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/posts\/21055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/users\/563"}],"replies":[{"embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/comments?post=21055"}],"version-history":[{"count":0,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/posts\/21055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/media\/13321"}],"wp:attachment":[{"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/media?parent=21055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/categories?post=21055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/tags?post=21055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}