{"id":21047,"date":"2020-10-14T13:22:07","date_gmt":"2020-10-14T17:22:07","guid":{"rendered":"https:\/\/mtlecommerce.com\/13-facons-dameliorer-lux-sur-votre-site-web-pour-augmenter-vos-ventes\/"},"modified":"2020-10-14T13:22:08","modified_gmt":"2020-10-14T17:22:08","slug":"13-facons-dameliorer-lux-sur-votre-site-web-pour-augmenter-vos-ventes","status":"publish","type":"post","link":"https:\/\/mtlecommerce.com\/fr\/13-facons-dameliorer-lux-sur-votre-site-web-pour-augmenter-vos-ventes\/","title":{"rendered":"13 fa\u00e7ons d&rsquo;am\u00e9liorer l&rsquo;UX sur votre site Web pour augmenter vos ventes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21047\" class=\"elementor elementor-21047 elementor-13497\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aab94c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aab94c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4195d9c9 content-column\" data-id=\"4195d9c9\" data-element_type=\"column\" data-e-type=\"column\" id=\"content-column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38ed9a21 elementor-widget elementor-widget-heading\" data-id=\"38ed9a21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">13 fa\u00e7ons d&rsquo;am\u00e9liorer l&rsquo;UX sur votre site Web pour augmenter vos ventes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9640eaa elementor-widget elementor-widget-image\" data-id=\"9640eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/4.jpg\" class=\"attachment-large size-large wp-image-13499\" alt=\"user experience\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/4.jpg 1024w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/4-300x200.jpg 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/4-510x340.jpg 510w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c65e468 elementor-widget elementor-widget-heading\" data-id=\"c65e468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimisation de l'UX, une opportunit\u00e9 de 260 milliards de dollars<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8923469 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8923469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f18a928 elementor-widget elementor-widget-text-editor\" data-id=\"7f18a928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/oCnqvqgc1H1Ac\/source.gif\" \/><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-100bd1d elementor-widget elementor-widget-text-editor\" data-id=\"100bd1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Se concentrant uniquement sur les probl\u00e8mes de paiement, Baymard Institute d\u00e9clare qu&rsquo;un site de commerce \u00e9lectronique de grande taille peut augmenter la conversion de + 35% avec une meilleure UX lors du processus de paiement. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Par cons\u00e9quent, compte tenu des ventes de commerce \u00e9lectronique combin\u00e9es aux \u00c9tats-Unis et dans l&rsquo;UE de 738 milliards de dollars, cette augmentation potentielle de 35% de la conversion se traduirait par des ventes d&rsquo;une valeur de 260 milliards de dollars. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Voil\u00e0 une bonne raison d&rsquo;optimiser l&rsquo;exp\u00e9rience utilisateur et les flux de paiement sur votre site Web.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d103b66 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"6d103b66\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-square-full&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;container&quot;:&quot;.content-column&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h3 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6d103b66\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6d103b66\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__6d103b66\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16eb494a elementor-widget elementor-widget-heading\" data-id=\"16eb494a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Partagez l'article<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30228c2e elementor-share-buttons--skin-boxed elementor-share-buttons--shape-circle elementor-grid-3 elementor-grid-mobile-1 elementor-share-buttons--view-icon-text elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"30228c2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247d39bf elementor-widget elementor-widget-spacer\" data-id=\"247d39bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7429107b elementor-widget elementor-widget-heading\" data-id=\"7429107b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi est-il si important d'am\u00e9liorer l'exp\u00e9rience utilisateur?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e59eeae elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e59eeae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7efcde2b elementor-widget elementor-widget-text-editor\" data-id=\"7efcde2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Lorsque vous am\u00e9liorez l&rsquo;exp\u00e9rience utilisateur sur votre site Web, vous r\u00e9duisez la friction tout au long de l&rsquo;entonnoir de conversion. N&rsquo;oubliez pas qu&rsquo;en g\u00e9n\u00e9ral, l&rsquo;entonnoir de conversion transforme les visiteurs en prospects et les prospects en clients. De nos jours, les clients s&rsquo;attendent \u00e0 l&rsquo;imm\u00e9diatet\u00e9 et \u00e0 la facilit\u00e9 d&rsquo;utilisation. En am\u00e9liorant l&rsquo;UX, vous \u00e9liminez les obstacles lors du parcours client.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-279c41a elementor-widget elementor-widget-heading\" data-id=\"279c41a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Raisons pour lesquelles 69,57% des paniers sont abandonn\u00e9s?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23732c1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23732c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b4e498 elementor-widget elementor-widget-text-editor\" data-id=\"9b4e498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Les gens abandonnent leur chariot pour diverses raisons. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Qu&rsquo;il s&rsquo;agisse de frais d&rsquo;exp\u00e9dition impr\u00e9vus, d&rsquo;une exp\u00e9rience utilisateur d\u00e9routante, ou simplement de ne pas \u00eatre pr\u00eat \u00e0 acheter un produit, il semble toujours y avoir une raison pour laquelle les gens ne donnent pas suite \u00e0 leurs commandes. Le graphique ci-dessous met en \u00e9vidence ces raisons, tir\u00e9es d&rsquo;\u00e9tudes r\u00e9alis\u00e9es par Baymard Institute et Invesp. V\u00e9rifiez-les pour voir si elles s&rsquo;appliquent \u00e0 vous!<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0937e elementor-widget elementor-widget-image\" data-id=\"6b0937e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"745\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/Why-Do-People-Abandon-Their-Carts_-1-1024x745.jpg\" class=\"attachment-large size-large wp-image-13514\" alt=\"user experience\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/Why-Do-People-Abandon-Their-Carts_-1-1024x745.jpg 1024w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/Why-Do-People-Abandon-Their-Carts_-1-300x218.jpg 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/Why-Do-People-Abandon-Their-Carts_-1-510x371.jpg 510w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/Why-Do-People-Abandon-Their-Carts_-1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Pourquoi les gens abandonnent-ils leurs paniers? MTL + Commerce \u00e9lectronique. Source: Institut Baymard<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3cdc3c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c3cdc3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65317c78 elementor-widget elementor-widget-heading\" data-id=\"65317c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La meilleure fa\u00e7on d'am\u00e9liorer l'exp\u00e9rience client est de comprendre en profondeur leur comportement <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae5130d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2ae5130d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c02dadb elementor-widget elementor-widget-text-editor\" data-id=\"c02dadb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">En effet, cela semble \u00e9vident mais si vous ne connaissez pas votre parcours client sur votre site Web, comment pouvez-vous l&rsquo;optimiser et le rendre sans friction?<\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Google Analytics, Scroll map, Heat map, vous donneront des informations pr\u00e9cieuses sur le comportement des utilisateurs tels que les zones o\u00f9 les visiteurs passent le plus clair de leur temps, leur d\u00e9filement, le temps moyen de visualisation du site &#8230;<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf47cb elementor-widget elementor-widget-image\" data-id=\"4bf47cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"140\" height=\"492\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/improve-user-experience-6.png\" class=\"attachment-large size-large wp-image-13540\" alt=\"Am\u00e9liorer l&#039;exp\u00e9rience utilisateur gr\u00e2ce aux scroll map\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/improve-user-experience-6.png 140w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/improve-user-experience-6-85x300.png 85w\" sizes=\"(max-width: 140px) 100vw, 140px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54e17d6 elementor-widget elementor-widget-spacer\" data-id=\"54e17d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b062914 elementor-widget elementor-widget-heading\" data-id=\"b062914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment am\u00e9liorer l'UX sur votre site Web?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f25da2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4f25da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a89ec4d elementor-widget elementor-widget-text-editor\" data-id=\"4a89ec4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Apr\u00e8s avoir identifi\u00e9 le parcours du client et le point de friction, vous aurez une meilleure id\u00e9e sur la fa\u00e7on d&rsquo;am\u00e9liorer l&rsquo;UX sur votre site Web. Voici quelques exemples \u00e0 consid\u00e9rer. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">1. Ajoutez la prise en charge des portefeuilles num\u00e9riques (Amazon Pay, Apple Pay, PayPal One Touch). Ils ont am\u00e9lior\u00e9 la conversion mobile jusqu&rsquo;\u00e0 10% au lancement. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">2. Offrez un paiement en tant qu&rsquo;invit\u00e9 (ne forcez pas les utilisateurs \u00e0 se connecter ou \u00e0 cr\u00e9er un compte avant de proc\u00e9der au paiement). <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">3. Minimisez les informations demand\u00e9es dans le formulaire de commande. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">4. Ajoutez une fonctionnalit\u00e9 de liste de souhaits \u00e0 votre site s&rsquo;il n&rsquo;en a pas d\u00e9j\u00e0 une. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">5. Test offrant la livraison gratuite sur toutes les commandes. Sinon, ajoutez un estimateur d&rsquo;exp\u00e9dition dans le panier (voir l&rsquo;exemple \u00e0 droite).<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f797e elementor-widget elementor-widget-image\" data-id=\"39f797e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/02\/Shipping-Estimator-1024x578.png\" class=\"attachment-large size-large wp-image-13522\" alt=\"User experience estimateur de livraison\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/02\/Shipping-Estimator-1024x578.png 1024w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/02\/Shipping-Estimator-510x288.png 510w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/02\/Shipping-Estimator-300x169.png 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/02\/Shipping-Estimator-610x345.png 610w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/02\/Shipping-Estimator.png 1078w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7acb84 elementor-widget elementor-widget-text-editor\" data-id=\"2e7acb84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">6. Testez un paiement en une page, surtout si la valeur moyenne de votre commande est faible et que vos produits engendrent des achats impulsifs. Comparez votre taux de conversion avec un paiement en plusieurs \u00e9tapes. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">7. Supprimez la navigation de votre site Web pendant le processus de paiement. Conservez les informations de contact n\u00e9cessaires et id\u00e9alement un Live Chat. Incluez \u00e9galement des liens vers votre politique de confidentialit\u00e9, les d\u00e9tails d&rsquo;exp\u00e9dition, la FAQ et la politique de retour. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">8. Assurez-vous que votre paiement est s\u00e9curis\u00e9. Incluez les logos de cartes de cr\u00e9dit et les sceaux de confiance. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">9. Affichez la progression du visiteur (\u00e9tapes), s&rsquo;il s&rsquo;agit d&rsquo;un paiement en plusieurs \u00e9tapes. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">10. Montrez la case du code de r\u00e9duction avant d&rsquo;entrer les informations de leur carte de cr\u00e9dit. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">11. Utilisez un logiciel d&rsquo;abandon de panier pour assurer le suivi par e-mail des visiteurs qui n&rsquo;ont pas termin\u00e9 le processus. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">12. Analysez les sessions de vos visiteurs avec un outil comme Hotjar ou Full Story pour comprendre pourquoi ils ont abandonn\u00e9 leur panier. Full Story propose une version gratuite avec 1000 sessions mensuelles, 1 mois de r\u00e9tention des donn\u00e9es et 3 comptes pour vos co\u00e9quipiers. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">13. Diff\u00e9renciez les couleurs des boutons Checkout et Continue Shopping.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09a39d5 elementor-widget elementor-widget-heading\" data-id=\"09a39d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pour am\u00e9liorer l'UX, vous devez effectuer des A\/B tests<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a22f792 elementor-widget elementor-widget-text-editor\" data-id=\"6a22f792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Lors d&rsquo;un test effectu\u00e9 sur le site Web des Jeux olympiques de Vancouver, un processus de paiement d&rsquo;une seule page a augment\u00e9 les taux de conversion de 21,8%. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">D&rsquo;autre part, Invesp a effectu\u00e9 un test de paiement multi-page par rapport \u00e0 une seule page pour un grand d\u00e9taillant de meubles (avec une valeur de commande moyenne proche de 2000 $), et le paiement de plusieurs pages a augment\u00e9 les conversions de 38%. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Diff\u00e9rentes entreprises ont des besoins diff\u00e9rents et doivent \u00eatre trait\u00e9es comme telles. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Lors de la conf\u00e9rence MTL + Ecommerce # 60, Richard Btaiche de Shopify et Corinne Lalonde de Reitmans nous ont fait part d&rsquo;int\u00e9ressants retours sur les tests A \/ B et l&rsquo;UX. Vous pouvez trouver l&rsquo;article ici Test A \/ B: Strat\u00e9gies \u00e9prouv\u00e9es pour monter en fl\u00e8che les conversions et am\u00e9liorer l&rsquo;UX<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31087560 elementor-widget elementor-widget-text-editor\" data-id=\"31087560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sources<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener noreferrer\">40 Cart Abandonment Rate Statistics (Baymard Institute)<\/a><\/li>\n<li><a href=\"https:\/\/www.bigcommerce.com\/blog\/mobile-commerce\/#top-mobile-commerce-trends-in-2018\" target=\"_blank\" rel=\"noopener noreferrer\">11 Best Practices for eCommerce Homepage UX (Frosmo Ltd.)<\/a><\/li>\n<li><a href=\"https:\/\/www.bigcommerce.com\/blog\/mobile-commerce\/#top-mobile-commerce-trends-in-2018\" target=\"_blank\" rel=\"noopener noreferrer\">Your M-Commerce Deep Dive: Data, Trends and What\u2019s Next in the Mobile Retail Revenue World (Big Commerce)<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/sujanpatel\/2016\/08\/03\/these-5-things-are-the-secret-to-boosting-ecommerce-revenue\/#68b6fc7d45ac\" target=\"_blank\" rel=\"noopener noreferrer\">5 Secrets To Boosting E-Commerce Revenue (Forbes)<\/a><\/li>\n<li><a href=\"https:\/\/blog.lemonstand.com\/mobile-ecommerce-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">9 Crucial \u2013 But Overlooked \u2013 Aspects of Mobile eCommerce UX (Lemonstand)<\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbbe8b3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4cbbe8b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a9d07 elementor-widget elementor-widget-text-editor\" data-id=\"57a9d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Cet article est \u00e9crit par Matt Tanguay et mis \u00e0 jour par l&rsquo;\u00e9quipe MTL + Ecommerce<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-318156fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"318156fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-13237642\" data-id=\"13237642\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bfdd030 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3bfdd030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.facebook.com\/mtlecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-51fa3056\" data-id=\"51fa3056\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-117e40ad elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"117e40ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/company\/mtl-ecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-51ede4bb\" data-id=\"51ede4bb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74430446 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"74430446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-discord\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-9fb9b0d\" data-id=\"9fb9b0d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d72d326 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3d72d326\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/twitter.com\/mtl_ecommerce\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-683033a5\" data-id=\"683033a5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a703ea7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1a703ea7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.meetup.com\/mtlecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-meetup\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9c3fecf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c3fecf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-17c91520\" data-id=\"17c91520\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e39cac9 elementor-widget elementor-widget-heading\" data-id=\"2e39cac9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-xl\">Vous devriez aussi appr\u00e9cier ces articles<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67f8a68a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"67f8a68a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411f4f36 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"411f4f36\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37615 post type-post status-publish format-standard has-post-thumbnail hentry category-business-news-fr category-communique category-montreal-fr\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mtlecommerce.com\/fr\/accelerateur-numerique-subvention-marketing\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2025\/03\/Digital-accelerator-Grants-to-accelerate-productivity-in-quebec-for-ecommerce-and-B2B-enterprises-300x200.jpg\" class=\"attachment-medium size-medium wp-image-37600\" alt=\"Digital accelerator-Grants to accelerate productivity in quebec for ecommerce and B2B enterprises\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2025\/03\/Digital-accelerator-Grants-to-accelerate-productivity-in-quebec-for-ecommerce-and-B2B-enterprises-300x200.jpg 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2025\/03\/Digital-accelerator-Grants-to-accelerate-productivity-in-quebec-for-ecommerce-and-B2B-enterprises-735x490.jpg 735w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2025\/03\/Digital-accelerator-Grants-to-accelerate-productivity-in-quebec-for-ecommerce-and-B2B-enterprises-500x333.jpg 500w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2025\/03\/Digital-accelerator-Grants-to-accelerate-productivity-in-quebec-for-ecommerce-and-B2B-enterprises.jpg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mtlecommerce.com\/fr\/accelerateur-numerique-subvention-marketing\/\">\n\t\t\t\tMTL+Ecommerce poursuit son projet \u00ab\u00a0L&rsquo;acc\u00e9l\u00e9rateur num\u00e9rique\u00a0\u00bb pour optimiser la pr\u00e9sence en ligne et la productivit\u00e9 des PME qu\u00e9b\u00e9coises\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37304 post type-post status-publish format-standard has-post-thumbnail hentry category-ateliers category-ecommerce-marketing-digital category-marketing-digital\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mtlecommerce.com\/fr\/how-to-get-your-website-rank-today\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--300x169.jpg\" class=\"attachment-medium size-medium wp-image-37275\" alt=\"\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--300x169.jpg 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--1024x576.jpg 1024w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--1536x864.jpg 1536w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--735x413.jpg 735w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--500x281.jpg 500w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update-.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mtlecommerce.com\/fr\/how-to-get-your-website-rank-today\/\">\n\t\t\t\tHow to get your website rank today?\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37302 post type-post status-publish format-standard has-post-thumbnail hentry category-ateliers category-ecommerce-marketing-digital category-marketing-digital\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mtlecommerce.com\/fr\/se-demarquer-de-la-concurrence-grace-a-lia-generative\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-300x169.jpg\" class=\"attachment-medium size-medium wp-image-37277\" alt=\"How to stand out in competitive categories-ecommerce-workshop\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-300x169.jpg 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-1024x576.jpg 1024w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-1536x864.jpg 1536w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-735x413.jpg 735w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-500x281.jpg 500w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mtlecommerce.com\/fr\/se-demarquer-de-la-concurrence-grace-a-lia-generative\/\">\n\t\t\t\tSe d\u00e9marquer de la concurrence gr\u00e2ce a l\u2019IA g\u00e9n\u00e9rative\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2540a485\" data-id=\"2540a485\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-61009858 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61009858\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-19f4b17a\" data-id=\"19f4b17a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54ae1670 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"54ae1670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.facebook.com\/mtlecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-7e8e9ce3\" data-id=\"7e8e9ce3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2808493a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2808493a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/company\/mtl-ecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-50abf15d\" data-id=\"50abf15d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32e8fa81 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"32e8fa81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-discord\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-4404e127\" data-id=\"4404e127\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-420de720 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"420de720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/twitter.com\/mtl_ecommerce\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-7ccf55f\" data-id=\"7ccf55f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cc5c535 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6cc5c535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.meetup.com\/mtlecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-meetup\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-647a1bf9 elementor-align-center elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"647a1bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'inscrire \u00e0 l'infolettre <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c757d2d elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"4c757d2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2019\/02\/matt-tanguay.jpg\" alt=\"Auteur\/autrice de l\u2019image\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b6c12 elementor-widget elementor-widget-heading\" data-id=\"49b6c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Voici Matt Tanguay<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c9957f elementor-widget elementor-widget-text-editor\" data-id=\"43c9957f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Ma passion et ma sp\u00e9cialit\u00e9 sont d&rsquo;analyser l&rsquo;exp\u00e9rience utilisateur des boutiques en ligne et de vous aider \u00e0 augmenter les conversions et les ventes.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-760bd234 elementor-shape-circle e-grid-align-mobile-center elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"760bd234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-animation-grow elementor-repeater-item-0d1bf11\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-animation-grow elementor-repeater-item-5416377\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin-in<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-link elementor-animation-grow elementor-repeater-item-1bb45e4\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Link<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2abf78bd elementor-hidden-tablet elementor-hidden-phone elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"2abf78bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/mtlecommerce.com\/fr\/\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-2abf78bd\">Rechercher <\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-2abf78bd\" placeholder=\"Rechercher sur le blog\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t<input type='hidden' name='lang' value='fr' \/>\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Rechercher \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58acc2eb elementor-widget elementor-widget-heading\" data-id=\"58acc2eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Suivez-Nous<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-612d52ba elementor-widget elementor-widget-facebook-page\" data-id=\"612d52ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"facebook-page.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-facebook-widget fb-page\" data-href=\"https:\/\/www.facebook.com\/mtlecommerce\" data-tabs=\"\" data-height=\"220px\" data-width=\"500px\" data-small-header=\"false\" data-hide-cover=\"false\" data-show-facepile=\"true\" data-hide-cta=\"false\" style=\"min-height: 1px;height:220px\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5439ffd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5439ffd5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7aa14166\" data-id=\"7aa14166\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-503fbd2e elementor-widget elementor-widget-heading\" data-id=\"503fbd2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Vous voulez <strong>Faire grossir votre entreprise?<\/strong><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3718f07f elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"3718f07f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-plus-square\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-235f1eee elementor-widget elementor-widget-text-editor\" data-id=\"235f1eee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"fr\">Inscrivez-vous aujourd&rsquo;hui pour recevoir des conseils et du contenu exclusifs qui ne se trouvent pas sur le blog. Recevez les meilleures informations et strat\u00e9gies d&rsquo;experts renomm\u00e9s en marketing num\u00e9rique et d&rsquo;entrepreneurs \u00e0 succ\u00e8s.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a0431e elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"40a0431e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"21047\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"40a0431e\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_1 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_1]\" id=\"form-field-field_1\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Pr\u00e9nom\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_5f25c3a elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_5f25c3a]\" id=\"form-field-field_5f25c3a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom de Famille\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_fb5434a elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_fb5434a]\" id=\"form-field-field_fb5434a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"T\u00e9l\u00e9phone\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_f0be45a elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_f0be45a]\" id=\"form-field-field_f0be45a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Position\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'inscrire<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d046911 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d046911\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2af21a9f\" data-id=\"2af21a9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45b390a6 elementor-widget elementor-widget-heading\" data-id=\"45b390a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Laissez un commentaire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3828e25b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3828e25b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-489aacbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"489aacbe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56507873\" data-id=\"56507873\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21999a5b elementor-widget elementor-widget-raven-post-comments\" data-id=\"21999a5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-comments.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jupiterx-post-comments-widget-style-default\" ><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Optimisation de l&rsquo;UX, une opportunit\u00e9 de 260 milliards de dollars Se concentrant uniquement sur les probl\u00e8mes de paiement, Baymard Institute d\u00e9clare qu&rsquo;un site de commerce<\/p>\n","protected":false},"author":563,"featured_media":13499,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212,242,243,246],"tags":[],"class_list":["post-21047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-ecommerce-fr","category-ecommerce-marketing-digital","category-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/posts\/21047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/users\/563"}],"replies":[{"embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/comments?post=21047"}],"version-history":[{"count":0,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/posts\/21047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/media\/13499"}],"wp:attachment":[{"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/media?parent=21047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/categories?post=21047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/tags?post=21047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}