{"id":21032,"date":"2020-10-12T19:43:58","date_gmt":"2020-10-12T23:43:58","guid":{"rendered":"https:\/\/mtlecommerce.com\/strategie-digitale-le-succes-de-loreal-au-canada\/"},"modified":"2020-10-12T19:43:59","modified_gmt":"2020-10-12T23:43:59","slug":"strategie-digitale-le-succes-de-loreal-au-canada","status":"publish","type":"post","link":"https:\/\/mtlecommerce.com\/fr\/strategie-digitale-le-succes-de-loreal-au-canada\/","title":{"rendered":"Strat\u00e9gie digitale: Le  succ\u00e8s de L&rsquo;Or\u00e9al au Canada"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21032\" class=\"elementor elementor-21032 elementor-13620\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45e0ce63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45e0ce63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-31b61e5d content-column\" data-id=\"31b61e5d\" data-element_type=\"column\" data-e-type=\"column\" id=\"content-column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-433cf0f2 elementor-widget elementor-widget-heading\" data-id=\"433cf0f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie digitale: Le  succ\u00e8s de L&rsquo;Or\u00e9al au Canada<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b802ca elementor-widget elementor-widget-image\" data-id=\"5b802ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/1024_682-FEATURED-BLOG-2-1.jpg\" class=\"attachment-large size-large wp-image-13623\" alt=\"Strat\u00e9gie Marketing Digitale\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/1024_682-FEATURED-BLOG-2-1.jpg 1024w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/1024_682-FEATURED-BLOG-2-1-300x200.jpg 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/1024_682-FEATURED-BLOG-2-1-20x13.jpg 20w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f94038 elementor-widget elementor-widget-heading\" data-id=\"18f94038\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment appliquer la bonne strat\u00e9gie digitale dans votre entreprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d2e93 elementor-widget elementor-widget-text-editor\" data-id=\"d8d2e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Ce mois-ci, la 48e \u00e9dition de MTL + Ecommerce s&rsquo;est d\u00e9roul\u00e9e au bureau de L&rsquo;Or\u00e9al Canada \u00e0 Montr\u00e9al. \u00c0 cette occasion, nous en apprenons un peu plus sur la mani\u00e8re dont la plus grande entreprise de cosm\u00e9tiques au monde utilise les donn\u00e9es et la personnalisation dans sa strat\u00e9gie digitale pour stimuler la croissance en ligne. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Quel est le secret de l\u2019essor rapide de L\u2019Or\u00e9al Canada? Comment une entreprise qui travaille pour la premi\u00e8re fois au Canada arrive-t-elle en moins de 7 ans \u00e0 vendre des milliards de ses produits (elle a atteint 1 milliard de dollars cette ann\u00e9e!)? Afin de r\u00e9pondre \u00e0 toutes ces questions, L&rsquo;Or\u00e9al a fait appel \u00e0 diff\u00e9rentes personnes de son \u00e9quipe d\u00e9di\u00e9es au marketing digital de l&rsquo;entreprise: <\/span><\/p>\n<ul>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Martin Aubut, CDO de L&rsquo;Or\u00e9al Canada, <\/span><\/li>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Douglas Sutcliffe, responsable de la science des donn\u00e9es de L&rsquo;Or\u00e9al,<\/span><\/li>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\">Estelle Ngo, directrice du marketing de pr\u00e9cision de L&rsquo;Or\u00e9al Canada,<\/li>\n<li class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\">Florent Dubois, Directeur Digital &amp; e-Commerce Active Cosm\u00e9tique (Vichy, La Roche-Posay).<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-319dc0f3 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"319dc0f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-square-full&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;container&quot;:&quot;.content-column&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h3 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__319dc0f3\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__319dc0f3\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__319dc0f3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e66b98 elementor-widget elementor-widget-heading\" data-id=\"55e66b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Partagez l'article<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-571dd790 elementor-share-buttons--skin-boxed elementor-share-buttons--shape-circle elementor-grid-3 elementor-grid-mobile-1 elementor-share-buttons--view-icon-text elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"571dd790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4795ec7d elementor-widget elementor-widget-spacer\" data-id=\"4795ec7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a485e3 elementor-widget elementor-widget-heading\" data-id=\"3a485e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La Strat\u00e9gie Digitale doit \u00eatre centr\u00e9e sur le client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16eb7b58 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"16eb7b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fdc4314 elementor-widget elementor-widget-text-editor\" data-id=\"2fdc4314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Le monde change et avec la r\u00e9volution num\u00e9rique, tout va plus vite. Les entreprises qui ont mal entam\u00e9 leur virage num\u00e9rique se retrouvent \u00e0 la tra\u00eene et se retrouvent hors de la concurrence.<\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Une entreprise mondiale comme L&rsquo;Or\u00e9al a sa propre structure et son propre \u00ab\u00e9cosyst\u00e8me\u00bb, et il peut \u00eatre difficile d&rsquo;essayer de le transformer. Alors comment d\u00e9finir la bonne strat\u00e9gie digitale pour rester pertinent dans cette nouvelle \u00e8re avec une structure aussi lourde et d\u00e9j\u00e0 bien implant\u00e9e que L&rsquo;Or\u00e9al?<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb19146 elementor-widget elementor-widget-text-editor\" data-id=\"cb19146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/kDXaj8qz3u2xIFhSlB\/giphy.gif\" \/><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99a8d97 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"99a8d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e12bff0 elementor-widget elementor-widget-heading\" data-id=\"e12bff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pour d\u00e9ployer votre strat\u00e9gie digitale, assurez-vous que votre entreprise soit suffisamment Agile.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e83049e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e83049e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c47ff10 elementor-widget elementor-widget-text-editor\" data-id=\"3c47ff10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Voici ce que dit le PDG de L&rsquo;Or\u00e9al \u00e0 propos de la vision de l&rsquo;entreprise: \u00abconduire une grande entreprise comme une startup\u00bb. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Par cons\u00e9quent, les efforts visant \u00e0 rendre l&rsquo;entreprise encore plus comp\u00e9titive doivent se concentrer davantage sur l&rsquo;\u00eatre humain que sur la structure elle-m\u00eame. Que ce soit dans la gestion des ressources humaines pour assurer le bon fonctionnement de l\u2019entreprise ou dans la fa\u00e7on dont elle traite avec les consommateurs, L\u2019Or\u00e9al se concentre sur l\u2019humain. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Comme toutes les autres entreprises, le consommateur est au centre des int\u00e9r\u00eats de L&rsquo;Or\u00e9al. En effet, le consommateur n&rsquo;est plus un acheteur passif, il devient actif et participe \u00e0 l&rsquo;\u00e9volution de la marque.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e2280 elementor-widget elementor-widget-heading\" data-id=\"73e2280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une question d'identification du client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-723f2ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"723f2ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a959132 elementor-widget elementor-widget-image\" data-id=\"a959132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"745\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/Copy-of-Why-Do-People-Abandon-Their-Carts_-1-1024x745.jpg\" class=\"attachment-large size-large wp-image-13697\" alt=\"parcours client\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/Copy-of-Why-Do-People-Abandon-Their-Carts_-1-1024x745.jpg 1024w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/Copy-of-Why-Do-People-Abandon-Their-Carts_-1-300x218.jpg 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/Copy-of-Why-Do-People-Abandon-Their-Carts_-1-510x371.jpg 510w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/Copy-of-Why-Do-People-Abandon-Their-Carts_-1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d912508 elementor-widget elementor-widget-text-editor\" data-id=\"d912508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"jhH5U\" data-jsdata=\"\">\n<div id=\"tw-ob\" class=\"tw-src-ltr\">\n<div class=\"oSioSc\">\n<div id=\"tw-target\">\n<div id=\"kAz1tf\" class=\"g9WsWb\">\n<div id=\"tw-target-text-container\" class=\"tw-ta-container hide-focus-ring tw-nfl\" tabindex=\"0\">\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">On s&rsquo;attend \u00e0 ce que d&rsquo;ici 2021, le commerce \u00e9lectronique soit la premi\u00e8re opportunit\u00e9 de croissance pour chaque entreprise. Pourquoi? Parce que de plus en plus de gens pr\u00e9f\u00e8rent acheter en ligne. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">L&rsquo;entreprise consacre 20% de sa strat\u00e9gie commerciale au d\u00e9veloppement de sa plateforme de commerce \u00e9lectronique. Le reste est 100% amour de la marque. Sentiments, comportements, habitudes: les personnes qui recherchent les produits L&rsquo;Or\u00e9al sont celles qui aiment la marque. En contrepartie, L&rsquo;Or\u00e9al adapte sa strat\u00e9gie digitale aux besoins et demandes de ses consommateurs. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">En 2012, L&rsquo;Or\u00e9al Canada a commenc\u00e9 \u00e0 d\u00e9ployer sa strat\u00e9gie num\u00e9rique. Toutes les plateformes digitales utilis\u00e9es par L&rsquo;Or\u00e9al \u00e9taient des moyens d&rsquo;expression pour leurs consommateurs en ligne: r\u00e9seaux sociaux, site internet, email marketing, contenus digitaux, etc. L&rsquo;entreprise devait conna\u00eetre ses consommateurs en ligne afin de pouvoir mieux r\u00e9pondre \u00e0 leurs besoins et am\u00e9liorer son efficacit\u00e9. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Pour y arriver, L&rsquo;Or\u00e9al a d\u00fb obtenir l&rsquo;engagement client: qu&rsquo;est-ce qui les int\u00e9resse? Qu&rsquo;est-ce qui les fait r\u00e9agir? Quelles sont leurs habitudes de consommation? Etc. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Si votre public est principalement compos\u00e9 de la g\u00e9n\u00e9ration Y, vous devriez lire <a href=\"https:\/\/mtlecommerce.com\/montreal-ecommerce-events-millennial-marketing\/\">cet article<\/a> pour voir comment la startup canadienne <a href=\"https:\/\/www.hopper.com\/\" target=\"_blank\" rel=\"noopener\">Hopper<\/a> et <a href=\"https:\/\/moka.ai\/en\/\" target=\"_blank\" rel=\"noopener\">Mylo (maintenant Moka)<\/a> adaptent leurs strat\u00e9gies num\u00e9riques \u00e0 ce public sp\u00e9cifique.<\/span><\/p>\n<\/div>\n<div id=\"tw-target-rmn-container\" class=\"tw-ta-container hide-focus-ring tw-nfl\">\n<pre id=\"tw-target-rmn\" class=\"tw-data-placeholder tw-text-small tw-ta\" dir=\"ltr\" data-placeholder=\"\">\u00a0<\/pre>\n<\/div>\n<div class=\"iYB33c\">\n<div class=\"dlJLJe\">\n<div data-cviv=\"false\" data-ved=\"2ahUKEwiVuPqwiLDsAhWsd98KHclQDTIQz_AEMAB6BAgBEA8\">\n<div class=\"U9URNb\"><img decoding=\"async\" id=\"dimg_33\" class=\"rISBZc M4dUYb\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAUCAQAAAAngNWGAAAA\/0lEQVR4AYXNMSiEcRyA4cfmGHQbCZIipkuxnJgMStlMNmeyD2dwmc8+sZgxYJd9ErIZFHUyYYD7fkr6l4\/rnvmtl7+KitrqV\/fq2Y5eLY3Z9S48eRLe7BmVZ9qhTLhQ0algzZWQOVKSsCF8OjAnwbxDTWFDUhPK\/jMr1H6HE\/IqRky2DyvCefuwItwZzodVoYRiLqMkVCXrwpJ9twZ+sgfDYEFYl8wIWxZ9uFf7zkallxlJh4YrLGsKjZRx7VGHhLqwgFUN45DGdb8MeXGpgB4ABZdeDcpZEY51A+hyLKz4S1W4MQWm3AibWtgWmk6dyISa1pSdyWTOlLXVp0+eL9D\/ZPfBTNanAAAAAElFTkSuQmCC\" alt=\"\" width=\"16\" height=\"16\" data-atf=\"0\" \/><\/div>\n<\/div>\n<\/div>\n<div id=\"tw-tmenu\" class=\"tw-menu\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"tw-images\">\u00a0<\/div>\n<div class=\"dURPtb\">\u00a0<\/div>\n<div>\n<div>\u00a0<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4aa740 elementor-widget elementor-widget-heading\" data-id=\"c4aa740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le num\u00e9rique a chang\u00e9 le parcours du consommateur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0072dc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a0072dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-695b6ec9 elementor-widget elementor-widget-text-editor\" data-id=\"695b6ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Apr\u00e8s avoir identifi\u00e9 sa client\u00e8le et ses habitudes et comportements, l&rsquo;Or\u00e9al s&rsquo;est lanc\u00e9e dans la science des donn\u00e9es. L\u2019entreprise \u00e9tudie l\u2019\u00e9volution de ses prospects tout au long de leur parcours client. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Cela a permis \u00e0 l&rsquo;entreprise \u00e0 la fois de mettre \u00e0 niveau ses services et de d\u00e9velopper des programmes innovants con\u00e7us pour le client. Le but ultime est d&rsquo;atteindre et de connecter avec les clients de mani\u00e8re personnalis\u00e9e et individuelle. Mais ce n&rsquo;est plus un chemin lin\u00e9aire! Les consommateurs passifs d&rsquo;hier sont devenus les principaux acteurs des strat\u00e9gies marketing d&rsquo;aujourd&rsquo;hui. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Afin de construire un parcours client qui m\u00e8ne \u00e0 des achats, L&rsquo;Or\u00e9al cherche \u00e0 construire une connexion personnalis\u00e9es avec les clients et \u00e0 savoir ce dont chacun a besoin. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Gr\u00e2ce \u00e0 cette approche adaptative, la marque a progressivement cess\u00e9 de parler de \u00abmarketing digital\u00bb mais plus de \u00abmarketing dans l&rsquo;espace num\u00e9rique\u00bb. En d&rsquo;autres termes, comment peuvent-ils jouer au marketing dans ce vaste terrain de jeu num\u00e9rique? <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Par exemple, la soci\u00e9t\u00e9 a r\u00e9cemment lanc\u00e9 une nouvelle application mobile (application Modiface) qui permet aux utilisateurs de se coiffer et de se maquiller \u00e0 travers diff\u00e9rents filtres. C\u2019est un bel exemple de la fa\u00e7on dont L\u2019Or\u00e9al anime la beaut\u00e9 de demain.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d14fee7 elementor-widget elementor-widget-heading\" data-id=\"d14fee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Techniquement, comment L'Or\u00e9al met-ell en \u0153uvre sa strat\u00e9gie digitale?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f442d24 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5f442d24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f826219 elementor-widget elementor-widget-text-editor\" data-id=\"1f826219\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Facebook Business Manager, donn\u00e9es Youtube, donn\u00e9es Google Analytics, etc., tous ces outils permettent \u00e0 l&rsquo;entreprise \u00e0 la fois de dessiner un profil pr\u00e9cis des consommateurs et de conna\u00eetre leurs pr\u00e9f\u00e9rences et habitudes.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44719b4 elementor-widget elementor-widget-heading\" data-id=\"44719b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment L'Or\u00e9al s'assure-t-elle d'atteindre la bonne personne au bon moment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503e8647 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"503e8647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf2bf00 elementor-widget elementor-widget-text-editor\" data-id=\"2cf2bf00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Premi\u00e8rement, L\u2019Or\u00e9al cr\u00e9e la bonne plateforme. Par exemple, il peut s&rsquo;agir d&rsquo;une page de destination personnalis\u00e9e qui fournit les int\u00e9r\u00eats et les besoins du client. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Ensuite, il est important de cr\u00e9er plus d&rsquo;opportunit\u00e9s pour s&rsquo;engager avec le client. Par exemple, l&rsquo;entreprise s&rsquo;assure de donner au m\u00eame client la m\u00eame exp\u00e9rience sur les r\u00e9seaux sociaux, sur le site Web, sur un appareil mobile et m\u00eame dans une boutique physique; parce que ce qui a attir\u00e9 le client sur la page de destination, c&rsquo;est aussi ce qui l&rsquo;am\u00e8nera \u00e0 s&rsquo;engager ailleurs. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">L\u2019Or\u00e9al souhaite s\u2019assurer qu\u2019une exp\u00e9rience personnalis\u00e9e se retrouve sur toutes ses plateformes afin de permettre au client de se familiariser avec la marque et son environnement (site Internet, application, email, etc.)<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530a1afa elementor-widget elementor-widget-heading\" data-id=\"530a1afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment L'Or\u00e9al traite toutes les informations collect\u00e9es?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607e5b53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"607e5b53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f294f2 elementor-widget elementor-widget-text-editor\" data-id=\"14f294f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Avec sa strat\u00e9gie digitale, L&rsquo;Or\u00e9al am\u00e8ne les clients dans un entonnoir et une fois qu&rsquo;ils ont un contact avec l&rsquo;une de ses plateformes (application, r\u00e9seaux sociaux, site web, etc.), l&rsquo;entreprise obtient des informations sur le client (sous autorisation du client). L&rsquo;id\u00e9e est de pratiquer l&rsquo;hyper-pertinence \u00e0 chaque \u00e9tape du parcours client. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Gr\u00e2ce \u00e0 sa plateforme en ligne, L\u2019Or\u00e9al peut cartographier les achats des clients et les rendre hyper transparents. Par exemple, l&rsquo;entreprise sait qu&rsquo;il faut 10 points de contact avant qu&rsquo;un prospect d\u00e9cide d&rsquo;acheter un produit. En conclusion, la r\u00e9ussite de L\u2019Or\u00e9al repose sur une approche centr\u00e9e sur le client. La marque se concentre sur la fa\u00e7on dont elle peut am\u00e9liorer ses donn\u00e9es de mani\u00e8re \u00e0 ce que les clients gagnent tout le long du processus avec des informations plus pertinentes. L&rsquo;entreprise passe d&rsquo;un CPA \u00e0 court terme (co\u00fbt par action) \u00e0 un CLV \u00e0 long terme (Customer Lifetime Value). La segmentation de son audience permet \u00e0 la marque de donner une communication \u00ab\u00a0data-driven\u00a0\u00bb afin de d\u00e9ployer un parcours client tr\u00e8s pr\u00e9cis et personnalis\u00e9 pour chaque personne.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-808f1d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"808f1d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-34504baa\" data-id=\"34504baa\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-362ed345 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"362ed345\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.facebook.com\/mtlecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-383fbb6f\" data-id=\"383fbb6f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c08a5c0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3c08a5c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/company\/mtl-ecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-5051b605\" data-id=\"5051b605\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aa7121f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7aa7121f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-discord\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-704632ad\" data-id=\"704632ad\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bb987b2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7bb987b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/twitter.com\/mtl_ecommerce\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-6fe0c0b2\" data-id=\"6fe0c0b2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d045f07 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2d045f07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.meetup.com\/mtlecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-meetup\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-160e409b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"160e409b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-42d23002\" data-id=\"42d23002\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6305e1d6 elementor-widget elementor-widget-heading\" data-id=\"6305e1d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-xl\">Vous devriez aussi appr\u00e9cier ces articles<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72b10c0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"72b10c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef1a5cf elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3ef1a5cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37615 post type-post status-publish format-standard has-post-thumbnail hentry category-business-news-fr category-communique category-montreal-fr\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mtlecommerce.com\/fr\/accelerateur-numerique-subvention-marketing\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2025\/03\/Digital-accelerator-Grants-to-accelerate-productivity-in-quebec-for-ecommerce-and-B2B-enterprises-300x200.jpg\" class=\"attachment-medium size-medium wp-image-37600\" alt=\"Digital accelerator-Grants to accelerate productivity in quebec for ecommerce and B2B enterprises\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2025\/03\/Digital-accelerator-Grants-to-accelerate-productivity-in-quebec-for-ecommerce-and-B2B-enterprises-300x200.jpg 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2025\/03\/Digital-accelerator-Grants-to-accelerate-productivity-in-quebec-for-ecommerce-and-B2B-enterprises-735x490.jpg 735w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2025\/03\/Digital-accelerator-Grants-to-accelerate-productivity-in-quebec-for-ecommerce-and-B2B-enterprises-500x333.jpg 500w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2025\/03\/Digital-accelerator-Grants-to-accelerate-productivity-in-quebec-for-ecommerce-and-B2B-enterprises.jpg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mtlecommerce.com\/fr\/accelerateur-numerique-subvention-marketing\/\">\n\t\t\t\tMTL+Ecommerce poursuit son projet \u00ab\u00a0L&rsquo;acc\u00e9l\u00e9rateur num\u00e9rique\u00a0\u00bb pour optimiser la pr\u00e9sence en ligne et la productivit\u00e9 des PME qu\u00e9b\u00e9coises\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37304 post type-post status-publish format-standard has-post-thumbnail hentry category-ateliers category-ecommerce-marketing-digital category-marketing-digital\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mtlecommerce.com\/fr\/how-to-get-your-website-rank-today\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--300x169.jpg\" class=\"attachment-medium size-medium wp-image-37275\" alt=\"\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--300x169.jpg 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--1024x576.jpg 1024w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--1536x864.jpg 1536w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--735x413.jpg 735w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update--500x281.jpg 500w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-get-your-website-rank-on-Google-after-marche-2024-update-.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mtlecommerce.com\/fr\/how-to-get-your-website-rank-today\/\">\n\t\t\t\tHow to get your website rank today?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37302 post type-post status-publish format-standard has-post-thumbnail hentry category-ateliers category-ecommerce-marketing-digital category-marketing-digital\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mtlecommerce.com\/fr\/se-demarquer-de-la-concurrence-grace-a-lia-generative\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-300x169.jpg\" class=\"attachment-medium size-medium wp-image-37277\" alt=\"How to stand out in competitive categories-ecommerce-workshop\" srcset=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-300x169.jpg 300w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-1024x576.jpg 1024w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-1536x864.jpg 1536w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-735x413.jpg 735w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop-500x281.jpg 500w, https:\/\/mtlecommerce.com\/wp-content\/uploads\/2024\/04\/How-to-stand-out-in-competitive-categories-ecommerce-workshop.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mtlecommerce.com\/fr\/se-demarquer-de-la-concurrence-grace-a-lia-generative\/\">\n\t\t\t\tSe d\u00e9marquer de la concurrence gr\u00e2ce a l\u2019IA g\u00e9n\u00e9rative\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ae2f11\" data-id=\"ae2f11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b17d4bb elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b17d4bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-e8c3734\" data-id=\"e8c3734\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e3b5caa elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1e3b5caa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.facebook.com\/mtlecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-2c9030e5\" data-id=\"2c9030e5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2756fbae elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2756fbae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/company\/mtl-ecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-48bc43b0\" data-id=\"48bc43b0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f2cb49a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4f2cb49a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-discord\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-5d888429\" data-id=\"5d888429\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35e7c604 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"35e7c604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/twitter.com\/mtl_ecommerce\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-7b62cca8\" data-id=\"7b62cca8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77d028ed elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"77d028ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.meetup.com\/mtlecommerce\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-meetup\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4325ff elementor-align-center elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"6c4325ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'inscrire \u00e0 l'infolettre <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ef92dd elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box\" data-id=\"10ef92dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mtlecommerce.com\/wp-content\/uploads\/2020\/06\/Sans-titre-2-300x300.png\" alt=\"Auteur\/autrice de l\u2019image\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28a899d1 elementor-widget elementor-widget-heading\" data-id=\"28a899d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">MTL+Ecommerce <br>Edito Team<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-214e353b elementor-shape-circle e-grid-align-mobile-center elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"214e353b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-animation-grow elementor-repeater-item-0d1bf11\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin-in elementor-animation-grow elementor-repeater-item-5416377\" href=\"https:\/\/www.linkedin.com\/company\/mtl-ecommerce\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin-in<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-link elementor-animation-grow elementor-repeater-item-1bb45e4\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Link<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57b3ad83 elementor-hidden-tablet elementor-hidden-phone elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"57b3ad83\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/mtlecommerce.com\/fr\/\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-57b3ad83\">Rechercher <\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-57b3ad83\" placeholder=\"Rechercher sur le blog\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t<input type='hidden' name='lang' value='fr' \/>\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Rechercher \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b3d893 elementor-widget elementor-widget-heading\" data-id=\"45b3d893\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Suivez-Nous<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e0182a elementor-widget elementor-widget-facebook-page\" data-id=\"36e0182a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"facebook-page.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-facebook-widget fb-page\" data-href=\"https:\/\/www.facebook.com\/mtlecommerce\" data-tabs=\"\" data-height=\"220px\" data-width=\"500px\" data-small-header=\"false\" data-hide-cover=\"false\" data-show-facepile=\"true\" data-hide-cta=\"false\" style=\"min-height: 1px;height:220px\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-358e6452 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"358e6452\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5082cc51\" data-id=\"5082cc51\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fc17f23 elementor-widget elementor-widget-heading\" data-id=\"3fc17f23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Vous voulez <strong>Faire grossir votre entreprise?<\/strong><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11a98d70 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"11a98d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-plus-square\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf5d098 elementor-widget elementor-widget-text-editor\" data-id=\"1cf5d098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large XcVN5d tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span lang=\"fr\">Inscrivez-vous aujourd&rsquo;hui pour recevoir des conseils et du contenu exclusifs qui ne se trouvent pas sur le blog. Recevez les meilleures informations et strat\u00e9gies d&rsquo;experts renomm\u00e9s en marketing num\u00e9rique et d&rsquo;entrepreneurs \u00e0 succ\u00e8s.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4451ef63 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"4451ef63\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"21032\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"4451ef63\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_1 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_1]\" id=\"form-field-field_1\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Pr\u00e9nom\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_5f25c3a elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_5f25c3a]\" id=\"form-field-field_5f25c3a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom de Famille\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_fb5434a elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_fb5434a]\" id=\"form-field-field_fb5434a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"T\u00e9l\u00e9phone\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_f0be45a elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_f0be45a]\" id=\"form-field-field_f0be45a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Poste occup\u00e9\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'inscrire<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-471f9c2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"471f9c2f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-513c4d78\" data-id=\"513c4d78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a93b8f8 elementor-widget elementor-widget-heading\" data-id=\"6a93b8f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Laissez un commentaire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c2a8f7b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6c2a8f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-729f16b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"729f16b2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf57859\" data-id=\"cf57859\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ebd66b8 elementor-widget elementor-widget-raven-post-comments\" data-id=\"6ebd66b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-post-comments.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jupiterx-post-comments-widget-style-default\" ><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment appliquer la bonne strat\u00e9gie digitale dans votre entreprise Ce mois-ci, la 48e \u00e9dition de MTL + Ecommerce s&rsquo;est d\u00e9roul\u00e9e au bureau de L&rsquo;Or\u00e9al Canada<\/p>\n","protected":false},"author":563,"featured_media":13623,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212,248,246,249],"tags":[],"class_list":["post-21032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-evenements","category-marketing-digital","category-montreal-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/posts\/21032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/users\/563"}],"replies":[{"embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/comments?post=21032"}],"version-history":[{"count":0,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/posts\/21032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/media\/13623"}],"wp:attachment":[{"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/media?parent=21032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/categories?post=21032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mtlecommerce.com\/fr\/wp-json\/wp\/v2\/tags?post=21032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}