Digital Strategy: The Fast Rise of L’Oréal Canada

digital strategy marketing

Digital Strategy: The Fast Rise of L’Oréal Canada

digital strategy marketing

How to apply the right Digital Strategy in your company

This month, the 48th edition of MTL+Ecommerce was held at L’Oréal Canada office in Montreal. For this occasion, we learn a bit more about how the world’s largest cosmetics company uses data and personalization in its digital strategy to drive online growth.

What is the secret of L’Oréal Canada’s fast rise? How does a company that works for the first time in Canada arrive in less than 7 years to sell billions of its products (it reached 1 billion dollars this year!)?

In order to answer to all of those questions, L’Oréal brought up different people from its team dedicated to the digital marketing of the company:

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Digital Strategy should be customer centric

The world is changing, and with the digital revolution, everything is going faster. Companies that have badly started their digital shift find themselves lagging behind and end up out of the competition.

A global corporation like L’Oréal has its own structure and its own “ecosystem”, and it might be difficult to try to transform it. So how to define the right digital strategy to stay relevant in this new era with a structure as heavy and already well established as L’Oréal?

To deploy your Digital Strategy, make sure your company is Agile enough.

Here what L’Oréal CEO said about the company vision: “drive a big company like a startup”.

Therefore, efforts to make the business even more competitive need to focus on the human being more than on the structure itself.

Whether it is in the way of managing human resources to make the business run smoothly or in the way it deals with consumers, L’Oréal is all about Human.

Like all other companies, the consumer is at the center of L’Oréal’s interest. Indeed, the consumer is no longer a passive buyer, he becomes active and participates in the evolution of the brand.

A matter of Customer identification

customer journey

It is expected that by 2021, ecommerce will be the first growth opportunity for every business. Why? Because more and more people prefer to purchase online.

The company devotes 20% of its business strategy to develop its ecommerce platform. The rest is 100% brand love. Feelings, behaviors, habits: people who look for L’Oréal products are those who love the brand. In return, L’Oréal adapts itself and of course its digital strategy to the needs and demands of its consumers.

In 2012 L’Oréal Canada started to deploy its digital strategy. All the digital platforms used by L’Oréal were media of expression for their online consumers: social media, website, email marketing, digital content, etc. The company had to be familiar with its online consumers in order to better respond to their needs and to improve its efficiency. To get there, L’Oréal had to obtain customer engagement: What interests them? What makes them react? What are their consumption habits? Etc.

If your audience is mainly millennials, you should read this article to see how Canadian Startup Hopper and Mylo adapt their digital strategies to this specific audience.

Digital has changed the Consumer Journey

Once L’Oréal has identified its clientele and its habits and behaviors, the company has started doing data science. L’Oréal is studying how its prospects are evolving throughout the customer journey. It allowed the company to both upgrade its services and to develop innovative programs designed for the customer.

The ultimate goal is to reach and connect with customers in both personalized and individual way. But it is not a linear path anymore. Passive consumers of yesterday have become the main players in today’s marketing strategies.

In order to build customers journey that leads to purchases, L’Oréal is seeking to build a 1to1 connection with customers and to know what each individual needs.

Through this adaptive approach, the brand has progressively stopped talking about “digital marketing” but more about “marketing in the digital area”. In other words, how can they play marketing in this vast digital playground?

For example, the company has recently launched a new mobile app (Modiface app) that allow users to style their hair and makeup through various filters. It is a great example of how L’Oréal is driving beauty of tomorrow.

Technically, How does L'Oréal implements its digital strategy?

Facebook Business, Youtube data, Analytics data, etc., all those tools allow the company to both draw a precise profile of the consumers and to learn their preferences and habits.

How does L'Oréal make sure that it reaches a person at the right time?

First, L’Oréal creates the right platform. For example, it can be a customized landing page that provides the customer interests and needs.   

Then it is important to create more opportunities to engage with the customer. For example, the company makes sure that they give the same customer the same experience on social media, on the website, on a mobile device and even in a physical shop; because what attracted the customer on the landing page is also what will get him/her engaged somewhere else.

L’Oréal wants to make sure that a personalized experience could be found on all its platforms in order to allow the customer to be familiar with the brand and its environment (website, app, email, etc.).

How L'Oréal reacts to all the information collected?

With its digital strategy, L’Oréal brings customers into a funnel and once they have a touch with one of its platform (app, social media, website, etc.), the company get information about the customer (under the customer authorization). The idea is to practice hyper-relevance on each step of the customer journey.

Thanks to their online platform, L’Oréal can map the customer purchases and have hyper see through. For example, the company knows that it takes 10 touch points before a prospect decides to purchase a product.

In conclusion, L’Oréal success is all about customer-centric approach. The brand concentrate on how it can improve its data in a way customers still win in all the process.

The company shifts from a short-term CPA (Cost Per Action) to a long-term CLV (Customer + Lifetime + Value). The segmentation of its audience allows the brand to give a data-driven communication in order to deploy a very accurate and personalized customer journey for each person.

MTL+Ecommerce
Edito Team

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Growth Hacking Strategies to skyrocket your business in 30 Days

growth hacking marketing

Growth Hacking Strategies to skyrocket your business in 30 Days

growth hacking marketing

How Growth Hacking will help you double your business?

For this Special Growth Hacking Edition, MTL+Ecommerce was thrilled to receive Vin Clancy for the second time!

Once again, the audience wasn’t disappointed by Clancy. He is a colorful character, a very entertaining speaker but more importantly, an Entrepreneur who masters growth hacking strategies.

During this 51st edition of MTL + Ecommerce, the king of growth hacking’s goal was provide as much tricks and strategies as possible to help people quickly develop their business.

Here are some of the key points that we have noted during his conference.

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Growth Hacking lesson #1: Don't try to do things alone

In business, it is important to surround yourself with the right people and to dare to seek help, or at least the interest of key individuals. Choose carefully the members of your network and identify those who can make a difference. This simple advice could skyrocket your business and should be in your growth hacking strategies.

Vince Clancy is a person who dares. This is partly one of the reasons for its success.

His first reflex was to go for key partners and dare to talk to those key people.  For example, he met Prince Andrew, Duke of York, in other words: a member of the British royal family! Another member of the  British royal family he approached was Princess Beatrice of York. He gave his mail to her even if she didn’t email back).

Think of influential people in your network that can help you and don’t be afraid of rejection, it will happen anyway. Fear might keep you away from a potential partnership that may change (or start) everything!

 

Growth Hacking lesson #2: "Ace the game"

What is in the Vince Clancy’s “Ace The Game” course? Well, it is a list of 10 problems you will have to solve to drive your business forward and to get things done. Here they are:

  1. You find it hard to stand out in a competitive market.
  2. You have a low conversion on your website.
  3. You have no email list/leads to warm up.
  4. Clients “ghost” you after you send a proposal.
  5. You can’t get anyone to your webinar/talks/live shows.
  6. You have small margins on what you sell.
  7. You find it hard to get consistent leads.
  8. No one cares about what you do.
  9. You can’t think of anything to create content on.
  10. You need to get a lot of leads fast and don’t know where to start.
 

Growth Hacking lesson #3: "Viral Pre-Launch Queue is the Key to Success"

growth hacker

Get people to work for you by announcing your next event for you. How? By sharing your content on social media. This is a really effective and cost efficient growth hacking strategies. 

If your content is interesting enough, shareable and perfectly target a quality audience (people interested in what you sell), you will have a massive competitive situation thank to people. So if you manage to create an excitement before the launch of your product/service, the launching would be a successful event.

But what is an interesting and shareable content? For example, create an amazing video or an attractive visual content.

But first, you will have to know the below to create relevant and efficient content :

  1. Who your target audience is.
  2. Where they hang out online.
  3. WHAT PROBLEMS THEY HAVE – You need to tap into conversations they are already having in their head. You must bring up those problems and solve them.

In other words, find out what they want and frame accordingly. You will probably fail your strategy if you don’t get that part right.

Great-content-is-key. If it gets viral, you win.

 

Social Media is your Best Friend

Today’s consumers are no longer trusting brands, but rather people who testify to the benefits of their brands. So, if you do it well enough, your online audience can become your ambassador.

According to Vin Clancy, “all you need is 1 000 fans”. That sounds pretty easy, but it takes a lot of work especially by resorting to an aggressive strategy. You have to show up every day, everywhere on social media and to be successful on any platform. You have to master each of them.

Youtube

The long format is often the best format. YouTube allows you to provide as much information and more detailed demos of your product/service.

In order to optimize your actions, you can help with online marketing tools like:

  • TubeBuddy = guaranteed view increases;
  • VIDIQ= The powerful YouTube software.

Facebook

If you want to go viral, Facebook is the right place to be.

First of all, your profile picture, your banner, and your business description will be the first pieces of information your audience will be watching. They want to make sure they are in the right place. This is why the setting up of your page is very important (personal/professional profile, FB bio etc.).

Then, you have to understand how does Facebook choose what to show in the newsfeed. Here is a simple formula:

Newsfeed visibility = Interest* x Post* x Creator* x Type* x Recency*

*Interest of the user in the creator.

*The post’s performance amongst other users.

*Performance of past posts by the content creator amongst other users.

*Type of post (status, photo, link) user prefers.

*How new is the post.

Linkedin

LinkedIn is an amazing tool to use when you want to meet people that would help you.

In order to optimize your actions you can help with this online marketing tool:

  • LinkdinHelper: This software will be banned soon but while it still here, turn it on! It will connect with your prospects all day.

Linkedin is a platform made for professionals but it is still important to break the ice and not hesitate to write messages rather friendly (even funny) to your interlocutors.

Instagram

Instagram is the ideal platform for posting attractive and aesthetic content.

Do not miss your shot – ugly is not acceptable on Instagram, you will soon end up in oblivion.

Here are some tips:

  • Step 1: Set up your account bio and describe what you do to YOUR TARGET MARKET.
  • Step 2: Use canvas to make beautiful posts (memes work too).
  • Step 3: Gaming the algorithm: like and comment pods similar to your activity. You will be more visible and get likes and comments back (most of the time).
  • Step 4: Use story posts. They are as important as real posts. Influencers get 1 direct message every 15-20 views!
  • Step 5: Reach the full automation to be able to offer new content all the time to your audience. You could use Jarvee.com. You can do so much stuff with this! This is the best growth hacking software of 2018.

Twitter

Twitter is the place to be if you want to create and share ideas and information instantly.

When you have to set your Twitter profile up, keep it short and simple.  Everything on Twitter should be this way.

Finally, find your official hashtag and tweet people with it and invite people to use it too.

In order to optimize your actions you can help with this online marketing tool:

  • AUDIENSE.COM: it helps you search relevant keywords and understand your audience behavior and preferences.

If you are looking creative ways to grow your business, I am sure you will love those articles:

How do you plan on optimizing your social media strategies?

What is the most efficient social media for your business?

Please let us know in the comments below:)

Stay tuned and don’t forget to follow MTL+ E-COMMERCE on social media! InstagramFacebook

This post is written by Mathieu Rajoetra, volunteer at MTL+ECOMMERCE 

Meet Mathieu Rajaofetra

Account Manager, Paid search & Social at SSENSE

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13 Ways to Improve UX on your website to boost your sales

user experience

13 Ways to Improve UX on your website to boost your sales

user experience

UX optimisation, a $260 Billion opportunity

Only focusing on checkout issues, Baymard Institute declares that large-sized e-commerce site can increase conversion by +35% with a better UX during checkout process.

Therefore, considering US and EU combined ecommerce sales of $738 billion, this potential 35% increase in conversion would translate in $260 billion worth of sales. In other words, this is definitely a good reason to optimize user experience and checkout flows on your website.

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Why improving User Experience is so important?

When you improve UX on your website you reduce the friction along the conversion funnel. 

Remember that usually, the conversion funnel turns prospect into leads and leads into customers. Nowadays, customers expect immediacy and ease of use. By improving UX, you eliminate obstacles during customer journey.

Reasons Why 69.57% of shopping cart are abandonned?

People abandon their carts for a variety of reasons.

From unexpected shipping costs, confusing user experience, to simply not being ready to buy a product, there always seems to be a reason that people do not follow through with their orders.

The graphic below highlights these reasons, taken from studies done by Baymard Institute and Invesp. Check them out to see if any apply to you!

  

user experience
Why do people abandon their carts? MTL+Ecommerce. Source: Baymard Institute

The best way to improve customer experience is to deeply understand user behavior

Indeed, it seems evident but if you don’t know your customer journey on your website, how can you optimize and make it frictionless?

Google Analytics, Scroll map, Heat map, will give you precious informations about user behavior such as areas where visitors spent most of their time, how they scroll, average site viewing time… 

 

Improve user experience with scroll map

How to improve UX on your website?

After identifying cutomer journey and point of friction, you will have a better idea on how to improve UX on your website. Here are some example to consider.

1. Add support for digital wallets (Amazon Pay, Apple Pay, PayPal One Touch). They have improved mobile conversion by up to 10% at launch.

2. Offer a Guest Checkout (do not force users to login or create an account before to check out).

3. Minimize the information requested in the checkout form.

4. Add a Wish List feature to your site if it doesn’t already have one.

5. Test offering free shipping on all orders. Otherwise, add a Shipping Estimator in the Cart (see the example on the right).

User experience Shipping Estimator

6. Test a One-Page Checkout, especially if your average order value is low and you’re selling impulse purchases. Compare your conversion rate with a multiple-step checkout.

7. Remove your website navigation during the checkout process. Keep the necessary contact information and ideally a Live Chat. Also include links to your privacy policy, shipping details, FAQ and returns policy.

8. Make sure your checkout is secure. Include credit card logos and trust seals.

9. Display the visitor’s progress (steps), if it is a multi-step checkout.

10. Show the discount code box before they enter their credit card information.

11. Use cart abandonment software to follow-up by email with visitors who did not complete the process.

12. Analyze your visitors’ sessions with a tool like Hotjar or Full Story to get insights into why they abandoned their cart. Full Story offers a free version with 1,000 monthly sessions, 1 month retention of data, and 3 teammate seats.

13. Differentiate the Checkout and Continue Shopping button colors.

 

To improve UX, you need to A/B test

In a test conducted on the Vancouver Olympics website, a single-page checkout increased conversion rates by 21.8%. 

On the other hand, Invesp conducted a multi-page vs. single page checkouts test for a large furniture retailer (with an average order value close to $2,000), and the multi-page checkout increased conversions by 38%. 

Different businesses have different needs and should be treated as such.

During MTL+Ecommerce #60 conference, Richard Btaiche from Shopify and Corinne Lalonde from Reitmans gave us interesting feedback on A/B testing and UX.

You can find the article here A/B testing: Proven strategies to skyrocket conversions & Improve UX

This post is written by Matt Tanguay and updated by MTL+Ecommerce team 

Meet Matt Tanguay

My passion and specialty is analyzing the user experience of ecommerce stores, and helping you increase conversions and sales.

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Why successful brands get outstanding results with User generated content?

user-genrated content

Why successful brands get outstanding results with User generated content?

user-genrated content

How brands benefit from User generated content?

See How User generated content (UGC) is one of the most efficient way to boost conversion. In this search for authenticity, users need content they can identify with.

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First, what is user-generated content?

UGC is just what is sounds like, content that was made by users of the product themselves. This could look like people tagging the company where they got their shirt from on Instagram or posting their personal review of the product on Facebook.

The users are not paid for what they post but they essentially fill the shoes of an advertiser or influencer. In 2019, with the power of social media, this is huge.

One of the best examples of this was when Coke launched their #ShareACoke campaign, which increased their overall sales by over 2%. Many examples show how companies benefit from user-generated content. Data shows overwhelming support for the inclusion of UGC.

If you don’t already have UGC on your store and in your marketing, these stories may convince you to incorporate it into your marketing strategy.

Some results with User Generated content

► Some sites have seen a 5-7% increase in conversion rates by incorporating UGC images into product pages.

Holiday Club Resorts are using the customer photos as social proof in their showcase section of the product pages to help boost the conversion rate.

Flockler‘s clients have seen an increase of 20-30 % in conversion rates when UGC is displayed at the moment of purchase.

► 50% of consumers find UGC more memorable than brand-produced content and 53% of millennials say that UGC has influenced their purchasing decisions.

► According to 3dcart, 82% of consumers consider user generated reviews extremely valuable.

► 80% of TINT users claim that UGC makes content more authentic.

► Nielsen Global Trust found that 70% of consumers trust opinions of other consumers posted online.

► According to Bootstrapping Ecommerce, an A/B test of 5,723 visitors to a top ecommerce site showed that including Instagram photos on the product page of one of their top sellers increased orders by 24.3%

► Salesforce found that…

  • visitors to websites that include UGC galleries spend 90% more time on the site
  • social campaigns that incorporate UGC see a 50% lift in engagement
  • ads with UGC generate 5-times greater click-through rates
  • UGC drives a 73% increase in email click-through rates
  • when included in the online purchase path, User-generated content increases conversions by 10% 

Test your User-Generated content

user-generated content

These success stories and stats sound awesome but always remember to test it out for yourself and compare your new results with what your previous results were.

For example, Blush did A/B tests between a UGC (user generated content) images from Instagram and stock photos from Nike and Zara. The results of these tests are below:

  • Test 1: Image generated by user from Instagram got a conversion rate of 0.90% against a 0.31% for the Nike model.
  • Test 2: The UGC image from Instagram got a conversion rate 2.6 times better than the Zara model (0.62% compared to 0.24%).
  • Test 3: Instagram Image from user and the stock photo of Nike shoes yielded similar results between the two.
  • Test 4: The version with the stock image + 3 UGC images got conversions almost 4 times higher than the version with only a stock image (5.31% compared to 1.4%).

For instance, incorporating UGC posts dramatically increased conversion rates however, in the 3rd test, it didn’t make that much of a difference.

When in doubt, go ahead and find a way to incorporate UGC into your marketing because it generally has a positive effect on conversions and does not cost much to implement it.

This article could be useful to implement the right steps to implement your A/B testing.

It is clear that User Generated content helps increase conversions, but why?

Well, it brings authenticity to brands, making people feel as if they are a part of a brand instead of it seeming so far away.

Most importantly, 92% of consumers trust online content from friends and family above all other forms of brand messages.

Similarly, people tend to trust and see content in a more positive way when generated by other users compare to content created by brand. Users seems obviously more objective than companies looking to make a sale. 

Personally, when I see models wearing clothes or using a product, I know that the image is altered to make it look the very best it could be. I rarely believe the pictures posted by the website are true to what is being offered.  Contrary to this, when I see an image on social media of the same clothing / product, I get a much better feel for how it would fit on me. User-generated content allows me to interact with a brand and see what it really looks like in the real world.

All in all, it seems pretty clear to me that UGC is a must.

Have you included it on your eCommerce site yet?

This post is written by Matt Tanguay

Meet Matt Tanguay

My passion and specialty is analyzing the user experience of ecommerce stores, and helping you increase conversions and sales.

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A/B testing: Proven strategies to skyrocket conversions & Improve UX

ab testing

A/B testing: Proven strategies to skyrocket conversions & Improve UX

ab testing

Shopify and Reitmans use A/B testing, checkout optimization & UX to boost their sales. Learn how to increase your conversions with A/B testing. Here is what we have learned during the MTL+ECOMMERCE #60 Edition

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How to use A/B testing to offer the ultimate User experience and boost conversion?

During its #60 Edition (the last one of the summer) MTL+ECommerce was thrilled to receive two fantastic guest speakers. Firstly, Richard Btaiche senior product Manager at Shopify. Secondly,  Corinne Lalonde, User Experience Manager at Reitmans

Both speakers showed us how important UX is for conversion. Then, they also explain in depth the best practices in A/B testing. 

Richard Btaiche has created and sold two startups within the competitive restaurant industry. He always kept this in mind:  Optimizing the reservation process and make it easier.

Now a senior product manager at Shopify, Btaiche is focused on offering a frictionless checkout process for Shopify online stores.

"Why should checkout exist?"

A/B tests have shown how Checkout is a crucial moment during the consumer journey. Indeed, you can easily lose customers during this process.  It is even more true on mobile devices (which bring 79% traffic of merchant’s online stores).

Many reasons can explain why the customer leaves during the checkout process:

For example, messages from friends, notifications from other applications, overtime loading pages, bad mobile internet connection. In addition, many customers feel more confident to finalize their purchase on a computer.

$340B worth of abandoned cart in US and Europe in 2018

user experience

Frictions in the checkout process lead to a stunning $340B worth of abandoned cart in US and Europe in 2018.

Therefore, Richard and Shopify brought this simple question “Why should checkout exist?”. Clearly, Btaiche stated that his main goal is to eliminate checkout of the online shopping. Shopify pay has been created for this purpose. Moreover, it is already used by more than 30 million online stores. 

A better UX with SHOPIFY PAY and Dynamic Checkout button

checkout button paypal

The concept is simple: Indeed, it consists in saving customer payment and shipping information. This way, Richard explains: “when a customer returns to a store that offers an accelerated checkout process, its information will be automatically filled in at checkout.

Moreover, to make the process even more frictionless, dynamic checkout buttons allow customers to checkout directly from the product page  and skipping the cart step. The dynamic button works with Shopify PayApple PayGoogle Pay, and Paypal.

Also, only the right payment method will be displayed according to the customer and information he has already filled in. As a result, accelerated checkout is 5 times faster. Also, It doesn’t compromise the user experience UX by giving an endless payment solution.

As a result, with this frictionless checkout system, Richard and his team have increased sales on Shopify stores by 18%.

$4.9B in GMV (Gross Merchandise Volume) thanks to Shopify Payment

Shopify Pay and dynamic checkout is widely adopted by online shoppers. For the first Quarter of 2019, Shopify processed $4.9B in GMV (Gross Merchandise Volume) through Shopify Payment

 

A/B tests reveal different perceptions about the Checkout process

Btaiche said his team used thoroughly A/B Testing to implement new changes in the checkout process.

For instance, it was interesting to realize that perceptions about payment process differ according to the country it is used.

Customers in North America are willing to use frictionless checkout system. In fact, the longer the process is, the more you lose customers along the way.

In Europe, Richard Btaiche mentionned Germany ‘s example. There, people feel more confident in a step by step checkout process.

Corinne Lalonde was the second guest speaker of the evening.

She insisted on how important A/B testing is to maximize conversions on your website. Lalonde claimed that running A/B tests has led her to increase UX and sales on Reitmann’s shopping website.

How to implement A/B testing in your company to improve conversions.

Corinne Lalonde is a UX specialist at Reitmans.  She is in charge of always improving customer experience. Corinne explained precisely how to introduce changes using A/B testing.

SET your Objectives

First, it starts with establishing high-level objectives such as:

  •  increase conversion rate
  •  Boost AOV (Average Order Value)
  • Optimize email sign up…

Identify potential problems

Second, you have to find all potential problems you will meet along the way:  for example, if your goal is to increase conversion rate, a potential problem could be during the checkout process or the product detail page experience.

Find the UX solution to eliminate those problems

At this stage, you will define a UX solution to eliminate those precise problems. These will become the parameters you will test while running an A/B test.

For Example:

Problem: People don’t click on the checkout button.

Solution: “Changing the button color to a flashy color will increase checkout clicks”.

Identify and mobilize your resources

A/B testing implies working with different departments of your company:

  • a strategist
  • a project manager (to coordinate tests and ensure iteration)
  • a UX & UI designer + a Marketing team (for the design of your solution)
  • A technical team of front-end developer (to test the design or content)
  • Back-end developer to test new functionalities.
  • An analyst will analyze the results and present report

Test your assumptions

Different labs offer various tools to conduct your A/B testing. Desjardins LabOmniconvertOptimizely, and tech3lab from HEC Montréal.

Create an AGILE system to ever improve UX and conversions

Create a living process that will feed more UX tests in order to always improve your product and reach the goals you fix in 1).

Alright! This is it for A/B testing & Checkout process. MTL+Ecommerce 60th edition is over. We hope that you will find these informations helpful and that you will implement A/B testing asap for your business to increase your conversion and revenues in 2019.

As always, the #60 edition of MTL+Ecommerce was a great moment to learn from specialists and to network with people sharing the same interest for e-commerce. Time for vacation now! The next event will take place in September. Here are some articles you may find helpful to improve checkout and increase your online sales:

How do you plan on optimizing your conversion starting this summer?

Do you already run A/B tests? Did you increase your conversions?

Please let us know in the comments below:)

Stay tuned and don’t forget to follow MTL+ E-COMMERCE on social media! InstagramFacebook

This post is written by Quentin Hibon, VP at MTL+ECOMMERCE & Marketing Director at Keylime 

Meet Quentin Hibon

Passionate about E-commerce  and startup, Quentin is VP at MTL+ECOMMERCE and Marketing Director at Keylime Marketing

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MTL + Ecommerce launches a virtual All-in-one platform for business networking & collaboration

Discord business networking platform

MTL + Ecommerce launches a virtual All-in-one platform for business networking & collaboration

News Release

#tech #networking

for immediate release

25 Mai 2020

Discord business networking platform

May 25, 2020, Montreal

MTL + Ecommerce launches its virtual All-in-One networking platform to connect the ecommerce, startup & tech ecosystem. The platform will provide a user-friendly and dynamic virtual space on which business executives, entrepreneurs, retailers and e-commerce and marketing professionals can discuss, share ideas, ask questions and quickly get answers from the expertise of the participants, experts & mentors. Business networking & Collaboration are the main keywords of this initiative.

On March 23rd , 2020, MTL+Ecommerce launched the #COVIDSUPPORT campaign, thus aiming to reunite various companies in a gesture of solidarity and support towards small businesses, start-ups and retailers during the current pandemic.This initiative enabled MTL+Ecommerce to evaluate and understand the needs and worries of entrepreneurs & business professionals concerning digital transformation, financial support, networking and collaboration.

A 360 Experience : a All-in one platform with Chats, webinars, Video conferences, podcasts, mentoring & virtual networking

After studying different alternatives for their collaborative platform, MTL + Ecommerce finally ended up choosing Discord. Despite its 250 million users, Discord is still  underused in the workplace.

What should anyone’s expect? Private Chats, video conferences & webinars, mentoring & virtual networking spaces on the same platform.

MTL+Ecommerce will also be able to offer spaces for share Business experiences, strategies & tactics. Private chat rooms will allow to organize brainstorming sessions and validate business plans & go-to market strategies together with business professionals and experts.

« Discord was  originally created and used by gamers. However, it offers features absent elsewhere on the market and totally in line with the expectations of our community. Learning, collaborating, networking, anything is possible because Discord MTL + Ecommerce’s server offers the virtual space & the possibility to do so" declared Quentin Hibon, Vice President of MTL + Ecommerce. »

Quentin Hibon, Vice-president at MTL+Ecommerce Tweet
Discord business networking platform

The new All-in-One virtual platform offers conviviality, business networking opportunities, community support and guidance. It is now possible to join a virtual coworking space, organize videoconferences for up to 25 participants and even contact privately mentors and experts in order to ask specific questions relating to the subjects of marketing, business strategy, ecommerce, innovation and technology. Regular MTL+Ecommerce events have been postponed until September 2020 and will be held in the future accordingly to the situation. Some online events may happen before and will take place online.

« The COVID crisis gave rise to a number of major changes: the surge of remote work and digital transformation and the urgency of a certain set of digital skills on the workplace. The new reality of the market calls for urgent measures. MTL+Ecommerce innovative solution will provide a significant boost in value to our community»  explains Sarah-Eden Dadoun, president of MTL+Ecommerce. « MTL+Ecommerce’s new virtual platform is an answer to the current issues and aims to facilitate networking, collaboration and brainstorming within the start-up ecosystem »

Sarah-Eden Dadoun, Présidente de MTL+Ecommerce Tweet

MTL+Ecommerce aims to facilitate Business networking & collaboration despite the cancellation of its events

This new platform fits into the values of MTL+Ecommerce which defines itself as a dynamic, inclusive, fun and convivial organization. Indeed, the ecommerce, start-up and Tech community of MTL+Ecommerce has highlighted many times the importance it gives to business networking. The organization stated that regular MTL+Ecommerce events will be postponed September 2020 accordingly to the situation. Some online events may happen before and will take place online.

MTL+Ecommerce will also be able to offer spaces for sharing Business experiences, strategies & tactics. Private chat rooms will allow to easily organize brainstorming sessions and validate business plans & go-to market strategies together with business professionals and experts.

The online platform integrates principles of gamification and rewards its most engaged members. In addition, the virtual platform of MTL+Ecommerce is available everywhere at any time thanks to the DISCORD mobile application. 

Many other functionalities are to be discovered by clicking on the following link:

MTL+Ecommerce team regularly takes suggestions from its members. Given that, the new virtual platform of MTL+Ecommerce will surely evolve to answer the changing needs of the ecommerce, startup and tech community. Improving this virtual space at all times and making it the most convivial possible for everyone are the intentions of MTL+Ecommerce.

 

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About

Startup montreal

MTL + Ecommerce is the # 1 hub for Ecommerce, startup & Tech.

MTL+Ecommerce brings together more than 15,000 Business executives and professionals around e-commerce, entrepreneurship, innovation, & growth marketing. We believe that Business networking, collaboration & learning should be done in a friendly atmosphere. 

We aim to have a strong and meaningful impact within the startup ecosystem, bring concrete and forward-thinking Business strategies & solutions  to our community members so they can thrive in business.  To do so, we engage our community around around fun events, top-notch conferences, workshops &friendly networking sessions. We are proud  to actively contribute to the economic development of Montreal by encouraging collaboration & the digital transformation of its businesses.

 

To do so, we engage the community around around fun events, Top-tier conferences, workshops &friendly networking sessions.

We are proud  to actively contribute to the economic development of Montreal by encouraging collaboration & the digital transformation of its businesses.

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Why you should offer free Shipping to boost your sales (2020)

Free Shipping

After scouring the internet for an answer to my question “what shipping method leads to most sales?” the conclusion was widely unanimous: offer free shipping on your site.

Not only is free shipping the #1 criteria for making a purchase, where 73% of people listed it as “critical,” but it is also a driver in purchasing more items at once. In fact, 52% of American shoppers have added items to their e-commerce shopping cart to qualify for free shipping. So not only will free shipping get people to follow through with their purchases, but it could actually encourage your customers to purchase more items.Continue reading